Opt-in marketing is a type of permission based marketing that involves using an opt-in process to confirm email addresses. Opt-in marketing enables ongoing communication of information and offers to contacts who would like to receive content from you.
Opt-in marketing results in an opt-in email list of contacts who have willingly given you their email address, with the knowledge they will be contacted by you in the future.
What does opt-in mean?
What is opt-in email marketing?
Is opt-in required for marketing?
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