An email workflow is a series of automated emails that are triggered by specific actions or behavior. Marketers use email workflows to cut down on the repetitive work of sending a high number of emails – and to follow up in situations where they otherwise wouldn't be able to.
Email workflows are used in many situations such as onboarding, transactional messages, event follow up, and lead nurturing.
After John looked at the pet center's page about dog care, he received an email promoting dog grooming services.
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