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Email Marketing Conversion Rate

Definition

Email Marketing Conversion Rate is the percentage of subscribers that complete an email CTA (call-to-action). It is an ROI (return on investment) measurement, and is therefore considered an important metric. Since many conversions are sales-based, the email marketing conversion rate is an indicator of the financial success of an email campaign.

What is a good conversion rate for email marketing?

What is the average email conversion rate?

What is a good marketing conversion rate?

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