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EMAIL MARKETING VS. CUSTOMER EXPERIENCE AUTOMATION

Email isn’t enough to build authentic customer relationships

Your customers expect relevant, connected experiences. If you’re only using email, you’re not only missing out on growth, you’re missing out on the ability to build meaningful relationships.

Why email is not enough

Email is just one of many touchpoints that customers expect to engage with you through. For the same cost and effort, customer experience automation (CXA) lets you connect meaningfully across all channels. Set your business up to provide a connected experience across email, websites, apps, SMS messages, and more.

CXA

Email Marketing

Global success

140,000 customers in 170 different countries. Global campaigns in more than 15 languages.

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Full customer lifecycle

Build lasting relationships with customers by engaging before, during, and after the purchase.

Limited functionality

Connect across all channels

Create a unified inbox across email, web, SMS, live chat, and social media. With all channels connected in one place, it’s easy to activate relevant experiences at every touchpoint.

Limited to one channel

Automate a hyper-personalized experience

"Dear < First name >" is not enough. Create unique paths that evolve based on customer behavior and actions—ensuring every customer's communications are unique.

Create customized campaigns

Collect customer data from multiple touchpoints and use it to improve your send strategy in real time.

Build high-converting landing pages

Easy-to-use templates allow you to build a personalized website experience that’s connected directly to your broader messaging strategy.

Send the right message to the right people

Track contact preferences, behavior—and anything else—across multiple channels and touchpoints for hyper-targeted segmentation and more effective outreach.

Predictive automation templates

500+ automation templates served up based on your unique business challenges, so you're always taking the most effective next step. That's in addition to a robust email and landing page template library.

300+ integrations

Leverage what you've already built, getting more out of your marketing investment instead of starting from scratch. Integrate with top marketing and sales tools to build the stack that fits your needs perfectly.

Limited, not designed to integrate easily with other tools as part of a custom tech stack

Free accelerated & digital onboarding

Small group digital onboarding sessions to help you ramp up quickly and get your questions answered in real time.

Improve your customer experience today

Essai gratuit. Aucune carte de paiement requise. Installation instantanée.

Drive repeat revenue opportunities with more than email alone

“ActiveCampaign's automations allow fine-grained control over customer experience. The interface is very intuitive, and the integrations with other tools and software make this a powerhouse of automation that extends far beyond a basic email marketing tool.”

— Isaac H, 5-star G2 review

CUSTOMER EXPERIENCE AUTOMATION

How is customer experience automation different?

Scale a hyper-personalized customer experience across all channels, and through the entire customer lifecycle.

Impactful

Complete view of the customer journey

Customer experience automation uses data from touchpoints collected throughout the customer lifecycle to improve segmentation, and even personalize email sequences and send time for each individual. When you can work with a complete view of each customer’s journey, the messages you send are more effective.

Multichannel

Connect beyond email alone—with live chat, SMS and more

Customer relationships should extend beyond email and drip campaigns. ActiveCampaign lets you drive meaningful interactions across email, web, SMS, live chat, and social via one unified inbox. When you give customers a connected experience across channels, you build stronger, more authentic relationships.

Automation

The power of CXA

The best automation doesn’t force every customer onto one path—it provides truly unique experiences based on each customer’s needs, preferences, interests, and past actions. Plus, it’s easy to set up. Predictive automation templates tailored to your business needs let you get started immediately.

Customer-obsessed

Our 17-promise Customer Success Commitment

Unique in the industry, our Customer Success Commitment guarantees fast service, training, price-locks, and security. We’re so committed to value, service, and trust, we guarantee it. You won’t find an offer like this anywhere else.

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