ACTIVECAMPAIGN VS. Salesforce Marketing Cloud Account Engagement
Easy to use (and easy on your budget)
As you grow your business, understanding your customers and what makes them buy from you is top priority. ActiveCampaign can give you the tools you need to be successful without breaking the bank.
ActiveCampaign
Unlimited Marketing Automation
Unlimited Sales Automation
CRM
Unlimited Landing Pages and Forms
Sentiment Analysis
Win Probability
Conditional Content
Lead Scoring
Salesforce Marketing Cloud Account Engagement
Basic Email Templates
Email Marketing
Limited Landing Pages and Forms
Reporting
CRM is a separate added cost
Designed for growing businesses:
- A flexible, user-friendly interface for your whole team
- Centralized data for a complete picture of each customer
- A powerful set of sales automation and pipeline management tools with email and marketing automation
- 900+ integrations that let you design your own tech stack
Comparison Data from G2 Satisfaction Score as of 07/26/23
Everything you need, all for less
Choose a customer experience automation solution that helps you understand your customers and grow your business—without needing a consultant.
Marketing Automation. CRM. Sales Automation.
Powerful features at the right price.
Feature
ActiveCampaign Marketing + Sales Professional
Salesforce Marketing Cloud Account Engagement
Automation
Marketing Automation
Email Automation
Lead Scoring
CRM and Sales Engagement Automation
Ecommerce Automation
Split Automations
Conversational Messaging
Channels
Landing Page Builder
Form Builder
Facebook Custom Audiences
Facebook Lead Ads
Site Messages
Mobile Apps
Campaigns
Content Manager
Templates
Conditional Content
Abandoned Cart
Product Block
Product Catalog
Predictive Sending
Tracking & Reporting
Automation Reports
Campaign Reports
Store Performance
Marketing Revenue Report
When to opt for ActiveCampaign VS. Integrating with Salesforce
Connect all your marketing channels
Engage with your customers across the entire lifecycle and funnel, on every channel they use. From email and social to landing pages and forms, ActiveCampaign’s comprehensive platform helps you nurture and understand your customers to make every interaction memorable.
Automate your sales team
Marketing automation alongside CRM and sales automation. Assign lead scores, move deals through the pipeline, and pass tasks to others on your team in the same automated system. Close deals faster and be more efficient by qualifying or disqualifying leads immediately.
Leverage machine learning
Leverage Predictive Sending and Predictive Content to deliver the right message to the right person at the right time. Each message is tailored to the individual and sent when they’re most likely to open and engage with your business.
Use the features you need
With a sophisticated, yet simple UI, your team can set up comprehensive workflows and be more effective in less time. With custom reporting and insights, you’ll understand your customers better and provide a better experience overall—without paying for an admin or consultant to get started.
Work without limitations
With ActiveCampaign, we never limit you to a certain number of automation conditions, or keep you from developing landing pages or forms that help you better understand your customers.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.