![ac ai why use ai](https://www.activecampaign.com/wp-content/uploads/2023/09/ac-ai_why-use-ai.png)
Why use AI?
AI powered content generation empowers marketers to ideate, compose, and reiterate to perfection. Go from idea to quality content at lightning speed! Personalize relevant content that’s optimized for your customer’s experience, revise with feedback, and refine your marketing strategy overtime.
Work faster. Write better. Deliver quality touchpoints. ⚡
Effortlessly generate content optimized for your audiences
Accelerate your writing process and turn keywords into written content ready to be refined and delivered.
![AI generated rich content around new campaign creation](https://www.activecampaign.com/wp-content/uploads/2023/05/AC-AI_Feature-01-1024x808.png)
![Easily tune AI generated feedback to make it perfect for your messaging](https://www.activecampaign.com/wp-content/uploads/2023/05/AC-AI_Feature-02-1024x599.png)
Fine tune your campaigns and strike the right tone
Craft the perfect campaign with AI content generation that iterates based on your feedback and test content for tone, structure, and intent that wins over your audience.
Refine your marketing strategy for better results
Experiment with variants across campaigns to identify what resonates best with customers and improve their personalized experience.
![Easily A/B test different images and messaging to work for your business](https://www.activecampaign.com/wp-content/uploads/2023/05/AC-AI_Feature-03-1024x586.png)
Supercharge your marketing with ActiveCampaign AI
Try it free. No credit card required. Instant setup.