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HOW TO USE THE "CUSTOMER EXPERIENCE MAP" TO AUTOMATE YOUR BUSINESS
You’ve got everything you need to manage every customer interaction — but how do you do it?
Thursday, August 27 | 1:00pm CDT | 18:00 UTC
Your customers experience your business in different ways. They come across your business from different places: email, social, online search results, events, and ads. Knowing how to connect with each contact feels impossible — after all, your audience is made up of many different sub-groups with different situations and needs!
It’s important to understand your different audiences and build natural relationships with them through personal customer experiences.
How do you know what’s working — and how well? How can you use the customer experience map to plan for every customer interaction? What types of messages should you send to your contacts — and when should you send them?
To answer these questions, you’ll sit down with Monique Lebedew and Shiv Chibber from ActiveCampaign’s education team. You’ll learn:
Your customers experience your business in different ways. They come across your business from different places: email, social, online search results, events, and ads. Knowing how to connect with each contact feels impossible — after all, your audience is made up of many different sub-groups with different situations and needs!
It’s important to understand your different audiences and build natural relationships with them through personal customer experiences.
How do you know what’s working — and how well? How can you use the customer experience map to plan for every customer interaction? What types of messages should you send to your contacts — and when should you send them?
To answer these questions, you’ll sit down with Monique Lebedew and Shiv Chibber from ActiveCampaign’s education team. You’ll learn:
- How to get more out of the content you already have
- How to manage each stage of the customer experience map
- Why automation makes it possible to handle every customer interaction
- How to meet your contacts where they are using the customer experience map
“It’s important to engage people on a one-on-one level. People expect that now. And your message needs to be right; if it’s wrong, people notice. We care about our guests and we want to show that.”
— Shawn Hackett, Museum of Science and Industry
