You’ve got everything you need to manage every customer interaction — but how do you do it?
It’s important to understand your different audiences and build natural relationships with them through personal customer experiences.
How do you know what’s working — and how well? How can you use the customer experience map to plan for every customer interaction? What types of messages should you send to your contacts — and when should you send them?
To answer these questions, you’ll sit down with Monique Hoelker and Shiv Chibber from ActiveCampaign’s education team.
Wednesday, April 28 | 1:00pm CDT | 18:00 UTC
- How to get more out of the content you already have
- How to manage each stage of the customer lifecycle map
- Why automation makes it possible to handle every customer interaction
- How to meet your contacts where they are using the customer experience map
It’s important to engage people on a one-on-one level. People expect that now. And your message needs to be right; if it’s wrong, people notice. We care about our guests and we want to show that.
Shawn Hackett, Museum of Science & Industry