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You’ve got everything you need to manage every customer interaction — but how do you do it?

Your customers experience your business in different ways. They come across your business from different places: email, social, online search results, events, and ads. Knowing how to connect with each contact feels impossible — after all, your audience is made up of many different sub-groups with different situations and needs!

It’s important to understand your different audiences and build natural relationships with them through personal customer experiences.

How do you know what’s working — and how well? How can you use the customer experience map to plan for every customer interaction? What types of messages should you send to your contacts — and when should you send them?

To answer these questions, you’ll sit down with Monique Hoelker and Shiv Chibber from ActiveCampaign’s education team.

Thursday, January 28| 1:00pm CST | 19:00 UTC

You'll learn:

  • How to get more out of the content you already have
  • How to manage each stage of the customer lifecycle map
  • Why automation makes it possible to handle every customer interaction
  • How to meet your contacts where they are using the customer experience map

It’s important to engage people on a one-on-one level. People expect that now. And your message needs to be right; if it’s wrong, people notice. We care about our guests and we want to show that.

Shawn Hackett, Museum of Science & Industry