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You’ve got everything you need to manage every customer interaction — but how do you do it?
Your customers experience your business in different ways. They come across your business from different places: email, social, online search results, events, and ads. Knowing how to connect with each contact feels impossible — after all, your audience is made up of many different sub-groups with different situations and needs!
It’s important to understand your different audiences and build natural relationships with them through personal customer experiences.
How do you know what’s working — and how well? How can you use the customer experience map to plan for every customer interaction? What types of messages should you send to your contacts — and when should you send them?
To answer these questions, you’ll sit down with Monique Hoelker and Shiv Chibber from ActiveCampaign’s education team.
It’s important to understand your different audiences and build natural relationships with them through personal customer experiences.
How do you know what’s working — and how well? How can you use the customer experience map to plan for every customer interaction? What types of messages should you send to your contacts — and when should you send them?
To answer these questions, you’ll sit down with Monique Hoelker and Shiv Chibber from ActiveCampaign’s education team.
webinar
Thursday, January 28| 1:00pm CST | 19:00 UTC
You'll learn:
- How to get more out of the content you already have
- How to manage each stage of the customer lifecycle map
- Why automation makes it possible to handle every customer interaction
- How to meet your contacts where they are using the customer experience map
It’s important to engage people on a one-on-one level. People expect that now. And your message needs to be right; if it’s wrong, people notice. We care about our guests and we want to show that.
Shawn Hackett, Museum of Science & Industry