7:30 - 8:00 am
8:00 - 8:15am
Introduction and Welcome
8:10 - 9:00am
Mastering Marketing Automation
In this session, we’ll break down some best practices when building your automations -- everything from how you approach the automation to understanding and reaching your goals. We’ll also focus on some of the most impactful automations we’ve seen to help you focus your efforts.
9:00 - 9:30am
Successful Sales Automation
Now that we have some of the best practices for building automations, we’ll focus on building a sales process. Diving into the CRM, you’ll learn how to improve any process in your business using pipelines, stages, and lead scoring.
9:30 - 10:05am
Breakout + Build
Let’s start building! We will use this time to split into 2 groups and focus on building out one of the foundational marketing automations or cover how to get started with our CRM - you decide!
10:05 - 10:35am
Adding integrations to the mix
Integrations can take your automations to the next level. This session will share some of the most common workflows and integrations and give you the tools and knowledge you need to start building automations for your own integrations.
10:35 - 11:05am
Measuring your Marketing
Now that you’ve set up your automations, how do you know if they’re working? We’ll help you understand what success looks like so you can iterate your automations and meet your goals.
11:05 - 11:40am
Breakout + Build
Time to put it all together! In this breakout we will set up an integration that will help you measure the performance of your marketing.
11:40am - 12:00pm
Product update and Q&A
Get a sneak peek into ActiveCampaign’s product roadmap.
12:00 - 1:00pm
Your call! Feel free to bring any topics or questions you have and we will have our team cover it for the group over lunch.
Frequently Asked Questions
What topics will Study Hall cover?
Study Hall is an interactive workshop that focuses on building unique Customer Experiences, along with teaching best practices to build those journeys in ActiveCampaign. We will discuss Contact Management, Forms, Campaigns, and Customer Experience Automation. Questions are welcome (and encouraged!)
What “level” is Study Hall?
Study Hall introduces many concepts, and is ideal for:
- Anyone who has used ActiveCampaign for one (1) year or less.
- Anyone who is interested in understanding how core marketing concepts will inform your marketing automation needs.
- ActiveCampaign users who feel they are not tapping into the full possibility of the software.
- Advanced users who want to network with local ActiveCampaign users, and share their experiences!
Not sure if Study Hall is for you? Book a free one-on-one with our Customer Success Team! We’re happy to help.
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We’re hitting the road (and the skies)
Can’t make this event? No worries, we’re hosting tons of events this year, and we may be coming to another city near you.All events