Phase 2: Engagement Series (Import 5th)

Todd Molloy

This is one part of a 6 part automation series that all work together as a complete system. It is based on the "Invisible Selling Machine" concept made popular by DigitalMarketer.

This automation is "Phase 2" the Engagement Series. It should be imported 5th.

The role of an Engagement email is simple: To convert prospects into customers. In other words, Engagement emails make offers and ask for the order.

It also includes logic to send people to your indoctrination series if they are new or to skip that if they have already received it.

This automation can be imported multiple times and you want to have 1 engagement series for each lead magnet you offer and for each product you sell.

The automation is setup with a lead magnet delivery email and then a series of 3 follow-up emails following the "Gain, Logic, Fear" sequence. You can use these emails as a guide but they will need to be updated to suit your business and include links to your website where relevant.

Invisible Selling Machine Series
Phase 5: Re-engagement Campaign (import 1st)
Logic 1: Engagement Tagging (import 2nd)
Logic 2: Engagement Start (import 3rd)
Phase 1: Indoctrination Series (import 4th)
Phase 2: Engagement Series (import 5th)
Phase 3: Ascension Series (import 6th)

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