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Buyer Persona

Definition

A buyer persona is a detailed profile of your target customer created from real customer data and market research.

A buyer persona is composed of customer demographics alongside information about customer behavior, goals, challenges, and how they make decisions. Personas will help you understand and empathize with a day in the life of a customer in order to better acquire and serve them. They will also help to determine how to priotitize your time, guide future product development, and create alignment across your organization.

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