The digital anti-conference
- Apr. 22
You’re still sick of boring “virtual events,” right? Get two inspiring lunch sessions leading up to a half-day anti-conference on April 22nd. Enjoy 20-minute, quick-hit, no-frills sessions led by marketing experts teaching you how to do what they do best.
Featuring
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Bruce Dickinson
Lead Singer, Iron Maiden
Laura Gassner Otting
Author, “Limitless”
OK Go
Grammy Award Winning Band
This Just Works spring lineup
This Just Works is the digital anti-conference, delivering a stream of tips from 7+ in-the-field practitioners across sales and marketing, focused on making an impact now. The event will avoid the generic speaker panels, awkward virtual trade show booths, and pseudo-motivational talks that leave viewers without a path to take action. Stay tuned for exciting updates on some of our biggest speakers yet!
Why attend This Just Works?
It’s Everything You Need to Grow Your Marketing
20 minutes sessions…think TedEX style…with just the facts. Get ideas, strategies, and tips that you can run with immediately, focused in the most critical marketing areas. Leave the pseudo-motivational talks at the door, this jam-packed day of marketing hacks that simply just work. No awkward virtual trade show booths here, no matter your focus along the buyer’s journey, we’ve got a hack you can learn today and implement tomorrow.
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Free Playbooks for All Registered Guests
By registering, you will receive access to all session content, plus a copy of The Ultimate Marketer’s playbook, designed to help you master Content Marketing, Virtual Events, Customer Experience Hacks, and more.
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The Ultimate Anti-Conference
This jam-packed half-day of marketing hacks that simply just work. No awkward virtual trade show booths here, no matter your focus along the customer journey, we’ve got a hack you can learn today and implement tomorrow.
Speakers
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Bruce Dickinson
Lead Singer, Iron Maiden
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Laura Gassner Otting
Author, “How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life”
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OK Go
Grammy Award Winning Band
Maria Pergolino
CMO, ActiveCampaign
Jason Miller
Senior Director of Brand, ActiveCampaign
And hear marketing tips from the industry's best:
Brian Moran
Co-founder & CEO, SamCart
Tamara Grominsky
Chef Strategy Officer, Unbounce
Josh Bean
Senior Director Product Marketing, Zendesk
Alex Dwyer
Senior Marketing Manager of Demand Generation, SurveyMonkey
Workshop Schedule
| 8:30 AM CDT | Intro & Welcome | |
| 8:35 AM CDT | Keynote | Laura Gassner Otting, Author, “Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life” |
| 9:15 AM CDT | Break | |
| 9:20 AM CDT | This Just Works: Customer Experience in a Post-Pandemic World | Josh Bean, Zendesk |
| 9:40 AM CDT | This Just Works: Boosting Sales Conversion Online | Brian Moran, SamCart |
| 10:00 AM CDT | Keynote | Bruce Dickinson, Iron Maiden |
| 11:00 AM CDT | Break | |
| 11:05 AM CDT | Announcements | |
| 11:15 AM CDT | This Just Works: Session | Maria Pergolino, ActiveCampaign |
| 11:35 AM CDT | This Just Works: Segmented Messaging | Tamara Grominsky, Unbounce |
| 11:55 AM CDT | Break | |
| 12:00 PM CDT | This Just Works: Data Driven Campaigns | Alex Dwyer, SurveyMonkey |
| 12:20 PM CDT | This Just Works: Session | TBA |
| 12:40 PM CDT | Musical Guest | OK Go, Grammy Award Winning Band |
| 8:30 AM CDT |
Intro & Welcome |
| 8:35 AM CDT |
Keynote Laura Gassner Otting, Author, “Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life” |
| 9:15 AM CDT |
Break |
| 9:20 AM CDT |
This Just Works: Customer Experience in a Post-Pandemic World Josh Bean, Zendesk |
| 9:40 AM CDT |
This Just Works: Boosting Sales Conversion Online Brian Moran, SamCart |
| 10:00 AM CDT |
Keynote Bruce Dickinson, Iron Maiden |
| 11:00 AM CDT |
Break |
| 11:05 AM CDT |
Announcements |
| 11:15 AM CDT |
This Just Works: Session Maria Pergolino, ActiveCampaign |
| 11:35 AM CDT |
This Just Works: Segmented Messaging Tamara Grominsky, Unbounce |
| 11:55 AM CDT |
Break |
| 12:00 PM CDT |
This Just Works: Data Driven Campaigns Alex Dwyer, SurveyMonkey |
| 12:20 PM CDT |
This Just Works: Session TBA |
| 12:40 PM CDT |
Musical Guest OK Go, Grammy Award Winning Band |
Presented by ActiveCampaign & the following sponsors
This Just Works spring lineup
The This Just Works digital anti-conference is on April 22nd — but you don’t have to wait. New from ActiveCampaign, join us for This Just Works Lunch Breaks.
FEBRUARY 25TH — 11:00am - 12:00pm CST
Lunch Break : Jonah Berger
This Just Works: Lunch Break with Jonah Berger, author of “Contagious” and “Invisible Influence.”40 minutes of inspiration, tried and true marketing hacks, musical guest - Anna Pancaldi, opening monologues, and a day of edutainment to remember.
March 25th — 11:00am - 12:00pm CST
Lunch Break : Tara-Nicholle Kirke
This Just Works: Lunch Break with Tara-Nicholle Kirke, CEO of Transformational Consumer Insights ”40 minutes of inspiration, tried and true marketing hacks, musical guests, opening monologues, and a day of edutainment to remember.
Join the anti-conference that brought together 16,500+ attendees to learn 45 instantly-usable hacks and transform their digital marketing.
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“Don’t forget about your existing customer pool. Many are too concerned with new leads rather than taking care of the existing customer first. #ThisJustWorks dropping gold.”
Abigail Pratt, 2020 This Just Works attendee
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“Love the #unconference conference concept since we are all burnt out on #viritualconference #ThisJustWorks”
Fiona Nicklen, 2020 This Just Works attendee
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“Big thanks to @ActiveCampaign and @DigitalMktr for putting on a great day of talks for #ThisJustWorks. Learned a lot and really enjoyed hearing from such smart pros!”
Ryan Baum, 2020 This Just Works attendee
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“Best lessons learned from marketing and digital media strategist is priceless #ThisJustWorks.”
@volunteerforGAL, 2020 This Just Works attendee
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“We learned so much about Customer Centric Marketing... and we are becoming customer obsessed! Thanks for the great insight.”
@StickersX2, 2020 This Just Works attendee
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“So far, this has been the most fun workshop I’ve attended.”
Rijah N. Fawad, 2020 This Just Works attendee
