ACTIVECAMPAIGN VS. AWEBER
Use a platform that will grow with you and not leave you wanting more.
ActiveCampaign
Email Marketing
Advanced Marketing Automation
Advanced Segmentation
Chat and Email Support
AWeber
Basic Email Templates
Basic Automation
Limited Automation
Email/Chat Support
*Unsubscribed contacts still count toward your total subscriber count.
Designed for growing businesses
- The ability to go beyond broadcast messages and simple drip campaigns
- Easy drag-and-drop email builder (plus powerful segmentation)
- Visual automation builder for branching automations
- Free automation recipes, marketing tools, and pre-built templates
- An intuitive CRM to manage every part of your business
You can no longer rely on basic email marketing to grow your business.
Move beyond basic email marketing and activate your entire customer experience.
Powerful features, simple to use.
Feature
AC Plus Plan
AWeber Pro Plan
Marketing Automation
Multi-Step Automations
Send emails based on different customer actions or events, without lifting a finger.
Powerful Segmentation
Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers—then send them content based on their interests.
Contact Tagging
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Website Forms
Automation Workflow Recipes
Pre-built automations to help you get started building common workflows.
Lead & Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Start/Stop Automation
Use automation to send contacts into—or remove them from—another automation workflow.
Automation Goals
Set specific marketing goals, and change the flow of an automation once your goal is achieved.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Split-Testing
Test which path in an automation performs better in real-time, and learn more about your customers.
SMS Automation
Test which path in an automation performs better in real-time, and learn more about your customers.
Site & Event Tracking
Track visitors across your website to see which pages they visit and which actions they take.
Landing Page Builder
Create on-brand, high-converting landing pages.
Email Marketing
Drag & Drop Email Designer
Email Templates
Split Testing
A/B test campaigns to learn what content works best.
Dedicated Email Deliverability Specialist
A real human will check your email and be sure it’s compliant before sending.
Drag & Drop Conditional Content
Put different messages in front of different people based on specific rules.
Sales Automation
Flexible Sales CRM
Give customers a personalized experience across their entire lifecycle.
Mobile CRM
See how campaigns are performing on the go with an easy-to-use mobile app.
Pipeline Management
Track customers using different categories/buckets.
Stages
Clearly manage your buyers from start to finish.
Deal Creation & Management
Automatically create or update customer deals based on behaviors — or lack thereof.
Task Management
Loop in team members to call, email, or otherwise manage a customer deal.
Lead and Deal Scoring
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
Integrations
Shopify Integration
Connect multiple Shopify stores with a Deep Data integration.
Ecommerce
Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform.
Site Tracking via WordPress
Set up site tracking as well as the basic WordPress integration functions.
Salesforce Integration
Facebook Custom Audiences
Support
Free Onboarding & Migration
Study Hall
Learn with others at one of our global in-person training sessions, where you get 1:1 time with our Education team.
Free, High-quality Training
With guides, videos, email, and phone training, you can get started fast.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
See why ActiveCampaign beats AWeber
Marketing automation
Marketing automation gives you your valuable time back in just a few clicks. New to advanced automation? Choose from over 300 pre-built automation recipes to manage almost any part of your business – contact onboarding, welcome messages, sales follow-ups, and anything else you can think of.
Connect all your marketing channels
Use data from site visits, purchases, conversations, and hundreds of other interactions in branching workflows that automate the daily tasks that take up time. Nurture and better understand what makes your customers happy and coming back for more.
Campaign designer
Both AWeber and ActiveCampaign have a drag-and-drop designer that lets you create emails in minutes. But customers expect more these days than an email with their name in it, so ActiveCampaign isn’t just an AWeber alternative. You can use no-code dynamic content, so each person gets personalized messages with exactly what they want to see.
Actually powerful and incredibly simple
Even though you get a ton of features with ActiveCampaign, our exceptional user experience is designed with your valuable time in mind. Powerful and visual workflows let you map out your customer’s experience with your business through automations in a simple way. Flexible tags and custom fields make it easy to use contact behaviors to manage lists and subscribers.
Support when you need it
Why not get a great tool with unparalleled support and one-on-one training (with a real person) any time you want it? We’ll move you over for free — your contacts, tags, email templates, and automations — so you can get up and running fast. We’re always here to give you what you need to be successful.
We’ll move you from AWeber for free
When you get free migration , we import:
- Your lists, contacts, custom fields, and tags
- Your automation workflows
- Your opt-in forms
- Your email templates
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.