Advanced CRM
Unlimited Landing Pages and Forms
Machine Learning Tools
SMS Marketing
Dedicated Account Manager
Free Email, and Live Support
$
379
per month - paid yearly
ACTIVECAMPAIGN VS. PARDOT
Impulsa el crecimiento de tu negocio con una plataforma fácil de usar, que se adapta a tu presupuesto.
Profesionales del marketing que usaban Pardot y se cambiaron a la experiencia de ActiveCampaign:
70 % en ahorros en la plataforma
45 % menos en costos administrativos
50 % menos de gastos de PPC
ActiveCampaign
Pardot
Basic Email Templates
Limited Automation Workflows
Limited Landing Pages and Forms
Basic Reporting
$
1,250
per month - paid monthly *Contacts on multiple lists count as multiple contacts.
Designed for growing businesses, ActiveCampaign includes:
- A flexible, user friendly interface for your whole team
- Centralized data for a complete picture of each customer
- A powerful set of sales automation and pipeline management tools
- A native Salesforce integration (and 300+ others that let you design your own tech stack)
¿Quieres saber cómo se comparan ActiveCampaign y Pardot?
Programa una consulta hoy.
Fuentes: estudio interno del rendimiento del sitio web registrado por SimilarWeb, precios comparativos y resultados de G2. En el estudio, se analizaron miles de empresas medianas similares que, en la actualidad, usan Pardot, HubSpot, MailChimp o ActiveCampaign.
Entiende a tus clientes y toma medidas prácticas para mejorar tus estrategias de marketing y ventas.
Ya no tienes que sacrificar la experiencia del cliente a costa del presupuesto de marketing. Deja de pagar de más por un paquete de marketing que requiere la gestión de un asesor y limita tus páginas de destino, formulario y automatizaciones. Elige una solución de Customer Experience Automation que te permita entender realmente a tus clientes e impulsar el crecimiento de tu negocio.
CRM. Email. Automations.
Powerful features, at the right price.
Feature
ActiveCampaign
Pardot
MARKETING
Global success
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Pre-Built Automation Templates
Hundreds of industry and goal specific pre-built automation workflows to help you get started.
Unlimited Automation Rules
Pardot’s Growth plan limits the number of automations users can set up.
Multi-Step Automations
Move customers through a workflow based on different actions or events.
Sophisticated Triggers
Purchasing Kick off an automation when a prospect or customer fills out a form or navigates to a landing page, and take action based on dates, field changes in Salesforce, and more.
Automation Map
Connect automations to each other in one step. Easily adjust your strategy, map out new automations, and add qualifying contacts into a new flow quickly.
Live Automation Editing
Edit the actions or emails within an automation, without pausing or starting over.
Automation Split-Testing
Test which path in an automation performs better in real-time, and learn more about your customers.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Drag & Drop Email Designer
Email Templates
Advanced Email Analytics & Custom Reports
Pardot does not include advanced reporting in their Growth plan.
SMS Automation
Send a text message to contacts within an automation using powerful integration partners.
Unlimited Website Forms
Pardot limits users to 50 forms on their Growth plan.
Unlimited Landing Pages
Pardot limits users to 50 pages on their Growth plan.
Site & Event Tracking
Dedicated Email Deliverability Specialist
A real human will check your first few emails and be sure they’re compliant before sending.
Predictive Content
Put different messages in front of different people based on specific preferences and behaviors.
Predictive Sending
Send emails at the time customers are most likely to open and engage.
Email Split Testing
A/B test campaigns to learn what content works best.
Advanced Email Reporting
Pardot does not include Advanced Email Reporting in their Growth plan, users must pay extra.
SALES
Sales CRM
Give customers a personalized experience across their entire lifecycle.
CRM Mobile App
See how campaigns are performing on the go with an easy-to-use mobile app.
Multiple Pipelines
Organize your sales team however it works for you. Keap doesn’t offer multiple pipelines in their plans.
Deal & Stage Automation
Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage.
Task Automation
Loop in team members to call, email, or otherwise manage a customer deal.
Schedule Appointments
Connect with your customers 1 on 1 with automatic scheduling and meeting reminders.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to close. Growth plan doesn’t include Einstein.
Lead Scoring
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase. Growth plan doesn’t include Einstein.
SUPPORT & USABILITY
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don’t need.
300+ Free Apps & Integrations
API Access
Not offered in the Growth plan, then limited calls/day.
Custom User Permissions & Roles
Rebranding & Custom Domains
Remove ActiveCampaign branding from emails and forms.
Free Onboarding
Free Design Assistance
Free, High-quality Training
With guides, videos, and training, you can get started quickly.
Descubre por qué ActiveCampaign supera a Pardot
Conecta todos los canales de marketing
Utiliza los datos de las visitas al sitio, las compras, las conversaciones y otras interacciones en flujos de trabajo ramificados que automatizan las tareas diarias que llevan mucho tiempo. Cuida a tus clientes y comprende mejor las razones por las que están a gusto con el servicio y vuelven por más.
Automatiza tu equipo de ventas
Asigna puntuaciones de prospectos, mueve oportunidades de venta a lo largo del embudo y transfiere tareas a otras personas del equipo en el mismo sistema automatizado. Cierra oportunidades de venta con mayor rapidez y trabaja con más eficiencia al calificar/descalificar prospectos de inmediato.
Aprovecha el aprendizaje automático
Aprovecha el envío predictivo y el contenido predictivo para enviar el mensaje adecuado a la persona correcta en el momento indicado. Cada mensaje se adapta específicamente a la persona y se envía cuando hay mayores probabilidades de que lo abra e interactúe con tu negocio.
Utiliza las funciones que necesites
Con una interfaz de usuario sofisticada y simple a la vez, tu equipo puede configurar flujos de trabajo integrales y trabajar con más eficiencia en menos tiempo. Con las perspectivas y los informes personalizados, comprenderás mejor a tus clientes y podrás ofrecerles una mejor experiencia en general, sin pagar por un administrador o asesor para comenzar.
Trabaja sin limitaciones
Desde ActiveCampaign, jamás te limitamos a una cierta cantidad de condiciones de automatización, ni impedimos que desarrolles páginas de destino o formularios que te ayuden a entender mejor a tus clientes. Estamos aquí para ti, y no estamos conformes si tú no lo estás.