Turn visitors into valuable leads and automate their customer experience

Through forms across your website, you can gather crucial information from visitors and use that info to automate interactions across multiple channels that grow your business.


Collect contact information, then make a great first impression

When are your contacts most engaged? Right after they give you their contact info! ActiveCampaign forms can trigger actions that let you follow up immediately.

Start an automation

Start a welcome series. Or deliver a lead magnet. Don’t wait to nurture your contacts.

Add a tag​

Track where leads come from and what they’re interested in. Segment your contacts right away.

Notify your team

Send your team a notification to follow up with high-value leads.

Add to lists or deals

Keep your contacts organized by adding them to multiple lists or deals.



Ditching the printed guidebook hasn't only provided a better experience for guests - it's increased Chicago Food Tour's year-over-year email capture rate by an impressive 79%.

Chicago Food Tours used lead magnets
to increase email capture rate.


Increase in email capture rate


Increase in revenue for private events

Convert more customers.

Try Conversation for Free.


4 types of forms to choose from

Not every page needs the same type of form. Choose from four form types to convert more visitors into contacts.

Inline Form

Floating Box


Modal Pop-up


Floating Bar

Gather info & automate

Collect a visitor’s demographic data, preferences, and more through standard and custom fields, and automatically kickoff follow up actions across email, CRM, and other channels.


Bring unique business data to forms

Populate contact records with information that offers a complete, detailed history of how each customer interacts with your business across all channels, services, and products.

Show forms at the right time

Convert more website visitors by displaying forms when they’re most likely to share info, based on an understanding of their behaviors and interests.


Add forms to your website in just a few clicks

Whether you’re adding a form to an ActiveCampaign landing page or you use a third party, embed your forms across your website in a matter of minutes.

Get the info you need to grow

Try it free. No credit card required. Instant setup.