Custom stacks are the key to better customer experiences
The Marketing All-in-One Problem
- Does everything, but does nothing well
- Limited to tools provided
- Bloated feature set & price
- Infrequent updates & stagnation
The ActiveCampaign Solution
- Specialized, best of breed solutions
- Flexible and adaptable
- Pay only for what you need
- Rapid development & innovation
Learn how custom stacks are revolutionizing martech
Download our free whitepaper to learn how.
The all-in-one trap
A bundled solution limits you to the vision, development roadmap, and resources of a single company.
Why are one-size-fits-all solutions a bad idea?
All-in-one solutions claim to be able to satisfy everyone's requirements but businesses have different needs that change over time.
Lack of focus, lack of depth
All-in-ones aren't updated and improved as quickly as solutions developed by more specialized companies.
Strengths of stacking
When you create a stack of highly specialized marketing apps, you're able to pick and choose the perfect solution for each problem. You pay only for what you need and you're not locked in, so if something better comes along, you can connect it without issue. You'll always have rapidly innovating, best of breed tools driving your business forward.
Assemble the Perfect Marketing Stack
Pick & choose from best of breed solutions to assemble the stack that makes sense for your company.
Pay For Only What You Need
By creating a custom marketing stack, you can connect the tools that you need and pay for only the functionality that is useful to you.
Prepare For Growth
Easily swap in new solutions as your business expands or pivots so that your marketing stack adapts to your requirements.
A solid foundation for your stack
With specialized apps feeding data into your ActiveCampaign account, it becomes the hub of your business and the control center for your marketing and sales processes. The more data you funnel into ActiveCampaign, the more powerful it becomes
Pull your data together
Hundreds of integrations funnel your data into ActiveCampaign, where you can use it to create segments, personalize messaging, and customize customer experiences
See the customer experience
With your data pulled together, you can make sure everyone gets a unique customer experience – and create repeat customers
Start building your stack
Try it free. No credit card required. Instant set-up.
The tools of customer experience automation
Every person should get an experience unique to them. With a technology stack, you can pull together the best tools for each type of personalization – and create the best customer experiences.
Content
Send each person exactly what they want to see.
Routing
Give people the journey that matches their needs
Timing
Make sure every message arrives at the perfect moment
We're rated higher than the all-in-ones
The customers have spoken — ActiveCampaign beats the competition in every category, according to an independent report compiled by G2Crowd.

- Overall Rating 4.8/5
- Product Direction 10/10
- Performance and Reliability 9.6/10
- Workflow Capability 9.2/10
- Ease of Use 9.1/10
- Average Payback Period 4 months

- Overall Rating 4.2/5
- Product Direction 8.9/10
- Performance and Reliability 8.1/10
- Workflow Capability 8.2/10
- Ease of Use 8.2/10
- Average Payback Period 10 months

- Overall Rating 4.5/5
- Product Direction 9.6/10
- Performance and Reliability 9/10
- Workflow Capability 8.9/10
- Ease of Use 9/10
- Average Payback Period 10 months

- Overall Rating 4.3/5
- Product Direction 9.4/10
- Performance and Reliability 8.9/10
- Workflow Capability 9.2/10
- Ease of Use 8.8/10
- Average Payback Period 9 months

- Overall Rating 4.2/5
- Product Direction 7.3/10
- Performance and Reliability N/A
- Workflow Capability N/A
- Ease of Use 7.6/10
- Average Payback Period 8 months
Let’s get stacking
Try it free. No credit card required. Instant set-up.