We are introducing an A2P 10DLC registration process for customers that use our native SMS offering to send messages to recipients in the United States.
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via local 10-digit long code (10DLC) phone numbers. A2P 10DLC offers businesses the opportunity to engage with their customers using a verified local identity. In order to protect consumers and create a trusted ecosystem with high customer engagement, US carriers are requiring businesses to register who they are and what they are sending via SMS.
Registering your brand and campaign use-cases will help ensure continued SMS deliverability in the United States.
We’re making this process easier through:
In platform notifications and documentation. An alert will display within the native SMS modal and the Automations canvas view for existing SMS blocks until you’ve submitted registration for compliant sending. In-platform updates to provide additional context about the registration process as well as help documentation will be added as well.
Registered campaign use-cases. To provide visibility into what type of campaign use-case is associated with an SMS block, a new field within the SMS modal will display the campaign use-case that has been registered for during the A2P 10dlc registration process. Initially, one campaign use-case will be allowed per customer; over time you will have the ability to register multiple campaign use-case types for your business.
Learn more about SMS marketing