Create an Email Preference Center

Greg Getner

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream? Email preference centers.

Email preference centers help you meet your subscribers in their inbox on their terms.

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints.

What this automation does

It works alongside your "Manage my subscription" form that you'll create per the instructions by subscribing and unsubscribing users to the lists they select.

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