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Link Baiting

Definition

Link baiting is the creation of content with the singular purpose of getting people to link to it. The goal of link baiting is to create as many inbound links to a website as possible.

Link bait content is material that others want to link to on their own, not content that you ask anyone to link to or share.

Examples of popular link bait formats include:

  • Infographics
  • Original research
  • Statistics roundups
  • Influencer roundups

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