CPC is short for cost per click, and refers to the cost of one click on an online advertisement. CPC is most often used as a measurement for pay-per-click (PPC) marketing campaigns, where it helps marketers understand how much it costs to acquire a single person as a lead or customer from advertising.
What is CPC used for?
CPC (cost per click) is the price paid every time someone clicks on your PPC ad or banner. It helps to calculate the cost of acquiring a user and is factored into overall marketing costs to make sure the business stays profitable.
How is CPC calculated?
CPC is calculated by the total cost of the campaign, divided by the total number of clicks from your advertising.
What is a good CPC rate?
A good CPC (cost per click) rate is determined by your ROI on the spend. If something costs $1, you want to make at least $1.20 back (at a minimum). A really good CPC rate would be to get $2 back for every $1 spent.
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