FREE FACEBOOK AD COPY TEMPLATE

Over 1 Billion daily Facebook users can see your ad. Let’s make it convert.

Despite recent advertising upheaval from iOS 14 and slowed platform growth, Facebook still remains one of the strongest digital advertising platforms available.

And despite many young people claiming they don’t use it, 70% of Facebook’s users in the U.S. log in every day (vastly higher than LinkedIn’s 22%).

With no sign of slowing down, Facebook continues to be the strongest option for paid marketing.

But how do we create ads that convert? How do we write copy that resonates and gets clicked? And how does that copy relate to the other creative we use, like video and images?

Together, we’ll explore the three core parts of every Facebook ad and put our ad copy to work with this free Facebook Ad copy template.

What you get:

  • Facebook Ad breakdown
  • Facebook Ad Copy Example
  • Facebook Ad Copy Template

SHARE THE TOOL

By submitting this form, you agree that ActiveCampaign may send you promotional emails about our products and services. You can unsubscribe at any time, free of charge. View our Privacy Policy.

Related automation recipes to close more deals with Facebook Custom Audiences

Add Contact to Facebook Audience After Subscribing

Every detail about a contact is a way to segment them into targeted audiences. When the right messages reach the right people, you see a lot more customer engagement and sales. One way to send certain messages to a specific audience is to use a Facebook Custom Audience. And you can easily add contacts to Facebook Custom Audiences after they subscribe to one of your lists.

Score-Based Facebook Custom Audience

Did you know you can automate the way you add your contacts' to Facebook Custom Audiences? This automation lets you move your contacts through different Facebook Custom Audiences based on a score, such as their engagement with your email content or their total number of purchases from you.

Facebook Custom Audiences for Accessory Upsell

Automated emails for upselling and cross-selling other products and services are great. But your email contact list is not the only place to push an upsell campaign. Make sure you use every marketing channel at your disposal, including Facebook Custom Audiences because a good majority of your email contacts are likely on social media.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.

Join our webinar

Making Sense of Facebook Ads For Your Business

Paid marketing on social media is complicated. In an ever-changing global climate, how do you know what makes sense for your business? How can you use Facebook Ads to reach more customers? Sit down with us to answer these questions.

How to create effective Facebook ads

In addition to targeting, there are three core parts to every highly profitable Facebook ad:

 

1. The Creative

The first thing a Facebook user will notice will be your ad creative. Whether video or image, the job of the creative is to get the user to stop what they are doing and read the headline.

The creative in your Facebook ad, whether an image or a video, has to do two things:

  1. Grab the user’s attention
  2. Create a question or “open loop” in their mind

And where will they search for their answer?

Likely, the headline.

 

2. The Headline

Once the creative stops the user in their tracks and gets them to read the headline, our headline copy must move the user to click the call to action or read the ad copy

The headline digs further into the open loop created with the image and has to create a challenge or question in the mind of the reader.

5 ways to create that challenge / question are:

  • Ask a curiosity-inducing question
  • Start a sequence of events, but don’t finish
  • Do something unexpected
  • Imply you have info they don’t
  • Imply they used to know something that they’ve since forgotten

 

3. The Copy

Finally, the job of our Facebook ad copy is to move the user to click the CTA (Call to Action).

We’ll again utilize the same four curiosity levers in our ad copy. However, now we have to bridge the gap between where the person viewing the ad is today and the transformation that they’re looking for.

And let’s be honest. What do most people want when they see an ad? They want results.

So let’s give that to them.

Tease the result / transformation they want and entice them to click the ad to learn more or take action.

Within this free Facebook ad copy template, you’ll discover our formula for using a simple “Hook +Story + Offer” formula for profitable Facebook ad copy.

 

 

Get a sample Facebook ad copy template

A lot of things have to come together to create a breakout Facebook ad:

  • The right targeting
  • Eye-stopping creative
  • A customer-driven headline
  • Compelling ad copy

And that can all be quite a big order to put together for every single ad you run.

You shouldn’t have to reinvent the wheel for every new Facebook ad you run.

The pro’s don’t.

And neither should you.

As you’re including the right things in each ad and use the right ad copy, the results will come.

Make sure you don’t leave out anything that needs to be there with these Facebook ad copy templates.

Ready to get started?

Start a 14-day free trial of ActiveCampaign. No credit card, no setup, no hassle.