My name is Brittany Graff and I’m the Sr. Director of Marketing at Painting with a Twist, the largest and original paint and sip franchise concept with about 230 locations across the US.
Before ActiveCampaign, our franchisees were sending emails (if they were even sending emails!) through a multitude of different programs. This made it difficult to create a cohesive brand look and message across so many locations. By using an enterprise email platform, our studios have been able to easily send emails using custom branded templates. We’ve seen noticeable results in Google Analytics from the “email” channel!
Metrics After implementing ActiveCampaign, we saw a 28% increase in traffic from the “Email” channel in Google Analytics year over year and a 10% increase in ecommerce revenue from the “Email” channel in Google Analytics. Since implementing weekly custom templates for our franchise owners, we’ve seen a 50% increase in traffic from the “Email” channel!
Getting started tips
Read some training documents but then just JUMP IN. There’s no better way to learn the platform than just diving right in.
Why I Love ActiveCampaign
The ability to create and share custom email templates with our franchisees.