MARKETING AUTOMATION VS. CUSTOMER EXPERIENCE AUTOMATION

Once, marketing automation was a great investment

So big tech acquired all the top platforms—then completely neglected them. The lack of innovation over time means failing solutions that can’t keep up with current business needs. Break free from old tech and join 140,000 businesses using customer experience automation to drive growth.

How Marnell Gaming achieved 300% ROI with customer experience automation

Marnell Gaming needed the ability to more effectively segment their audience and automate more relevant communications and touchpoints based on customers’ past actions. By leveraging CXA to provide a more personalized experience through the entire customer lifecycle, they doubled their email open rates and achieved 300% return on investment.

“ActiveCampaign lets us maintain a high-touch relationship with our customers, across a breadth of channels and through every stage of the customer lifecycle. We use ActiveCampaign across our four main channels Gaming, Entertainment, Hotel, and Retail to create our marketing message based on where the customer is in the lifecycle.”

The companies that acquired marketing automation solutions don’t invest in product updates; they would rather add on more acquired technology to keep you happy (and paying exorbitant prices). So you get a lot of clunky features you don’t use, and an inflexible tech stack that doesn’t fit your needs. No wonder growth is hard. To deliver the personalized and connected experience your customers deserve, you need powerful automation that’s easy-to-use and helps you provide meaningful customer experiences at every touchpoint, across the entire customer lifecycle.

Global Success

130,000 customers in 170 different countries. Global campaigns in more than 15 languages.

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Customer Success

More than 5,500 5-star reviews on G2.

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Full customer lifecycle

Meaningfully engage customers through the entire lifecycle.

Connect across all channels

Create a unified inbox across email, web, SMS, live chat, and social media. With all channels connected in one place, it’s easy to activate relevant experiences at every touchpoint.

Automate a hyper-personalized experience

“Dear ” is not enough. Create unique paths that evolve based on customer behavior and actions—ensuring every customer’s communications are unique.

Predictive automation templates

500+ automation templates served up based on your unique business challenges, so you’re always taking the most effective next step. That’s in addition to a robust email and landing page template library.

No automation recipes and limited templates

300+ integrations

Free implementation & migration

No need to pay start-up fees, like with most vendors. Get help from a real person importing your lists, contacts, custom fields, tags, automation workflows, opt-in forms, and email templates, at no extra cost.

You pay more!

Improve your customer experience today

Try it free. No credit card required. Instant setup.

 5/5

ActiveCampaign is our top choice

“ActiveCampaign’s automations are easy to build, and their CRM features are both easier to use and more plentiful than their competition. We can easily assign custom tags to our contacts based on actions they take inside our app, to help us identify detailed segments of our customer base with ease. ActiveCampaign’s support is also second to none…it is very valuable to be able to have knowledgeable support to help when needed.”

— Bryan M, 5-star G2 review

CUSTOMER EXPERIENCE AUTOMATION

How is customer experience automation different?

Scale a hyper-personalized customer experience across all channels, and through the entire customer lifecycle.

Complete view of the customer journey

Customer experience automation is focused on the entire customer experience. That means data from every touchpoint (like purchases, calendar invites, and everything else you can track) comes together, giving teams the full context they need to drive meaningful interactions with customers pre-, mid-, and post-purchase.

Connect across every channel

Customer relationships should extend beyond email and drip campaigns. ActiveCampaign lets you drive meaningful interactions across email, web, SMS, live chat, and social via one unified inbox. When you give customers a connected experience across channels, you build stronger, more authentic relationships.

The power of CXA

The best automation doesn’t force every customer onto one path—it provides truly unique experiences based on each customer’s needs, preferences, interests, and past actions. Plus, it’s easy to set up. Predictive automation templates tailored to your business needs let you get started immediately.

Our 22-promise Customer Success Commitment

Unique in the industry, our Customer Success Commitment guarantees fast service, training, price-locks, and security. We’re so committed to value, service, trust, and access, we guarantee it. You won’t find an offer like this anywhere else.

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Try it free. No credit card required. Instant setup.

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