CRM VS. CUSTOMER EXPERIENCE AUTOMATION

CRM alone won’t help you grow

Customer relationship management (CRM) is great for helping you know who your customers are, but that’s about it. If you want to sell better and turn customers into repeat customers, you need customer experience automation.

Why CRMs limit your growth

Traditional CRMs help you keep track of your customer and prospect relationships, and tend to be very sales-focused (marketing is often an afterthought). But when your marketing and sales teams work in silos, the customer experience suffers. You need a solution that keeps sales and marketing aligned, so you can build strong customer relationships—and untap your full growth potential.

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130,000 customers in 170 different countries. Global campaigns in more than 15 languages.

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Powerful automation

Advanced automation capabilities keep the info in your CRM current, so you can always trust what you see. Never worry about mistakes from manual inputs and inconsistent entries from different teams.

Connect across all channels

Build stronger customer relationships by activating connected experiences across email, web, SMS, live chat, and social media—at every stage of the customer journey.

Reach out to the right people, at the right time

Know which leads are warming up and which are cooling down. Send them down unique paths that evolve based on their behavior and actions, so you’re always reaching out at the moment each lead is primed to purchase.

Get a full customer view

Collect data from multiple touchpoints to get a complete view of your customer. Have all the context you need to interact with every person like you’ve known them for years.

Do more with your CRM data

Use information stored in your CRM to align your marketing campaigns more closely to current customer challenges and needs, and build your landing pages, email campaigns, and forms—all from within the same platform.

Predictive automation templates

500+ automation templates served up based on your unique business challenges, so you’re always taking the most effective next step. That’s in addition to a robust email and landing page template library.

300+ integrations

500+ automation templates served up based on your unique business challenges, so you’re always taking the most effective next step. That’s in addition to a robust email and landing page template library.

Free accelerated & digital onboarding

No need to pay start-up fees, like with most vendors. Join small group digital onboarding sessions to help you ramp up quickly and get your questions answered in real time.

Improve your customer experience today

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I love the power yet simplicity and how diverse the platform is
“The best value for what you are looking for and they are constantly adding new features that keep them ahead of their competition. [ActiveCampaign is] the only CRM, Marketing Automation, and Email / SMS platform I use or recommend.”
— Kevin K, 5-star G2 review

CUSTOMER EXPERIENCE AUTOMATION

How is customer experience automation different?

Scale a hyper-personalized customer experience across all channels, and through the entire customer lifecycle.

Connect the full lifecycle

CRM solutions help businesses manage relationships with their customers and prospects. What makes an amazing experience for your customers? When you can reach people across any channel at the exact moment they want to hear from you — with exactly what they want to see.
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Connect across all channels

Customers use multiple channels interchangeably throughout their days and as they interact with your business. Why should your CRM strategy be any different? Use ActiveCampaign to do more with your CRM and connect with your customers across the channels they prefer—email, web, SMS, live chat, and social—with one unified inbox that keeps it all in one place.

The power of CXA

Customers want experiences as personal as a face-to-face conversation. ActiveCampaign’s customer experience automation helps businesses of all sizes and industries grow those meaningful customer connections at scale.
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Our 22-promise Customer Success Commitment

Unique in the industry, our Customer Success Commitment guarantees fast service, training, price-locks, and security. We’re so committed to value, service, trust, and access, we guarantee it. You won’t find an offer like this anywhere else.

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Try it free. No credit card required. Instant setup.