CX Automation: Content
Here’s how you can personalize content today
How can you show each person what they want to see? Today, personalized content helps you show your customers the right message.
Change your messages based on what you know about your customers. Put the most relevant message in front of each person.
Don’t treat people like a faceless crowd. Personalization tags let you make your messages more personal.
Easily customize all your campaigns with message variables. Take the slow, tired work out of updating every message.
The future of content is even more personal
Today, automations aren’t personal enough. We’re changing that – and content is only part of the story.
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The 6 principles of CX Automation
Automation is stale. These are the guiding principles that will fix it.
Every person should get a unique experience
People are different, and automation should give each person exactly what they need.
You shouldn’t need to start with a blank slate
Smarter automation helps you build, so you don’t need to build everything one at a time.
The perfect experience changes over time
Automations should update themselves, to save you the work of maintaining complex, powerful automations.
You know your business – you should still be in control
You know your customers. You should still be able to add a human touch. Even as automation gets smarter, you still need to be the one who holds the reins.
Ideal experiences change from business to business
Your business is different. Automations should optimize based on the metrics that matter to you – not just generic clicks and opens.
It’s not just messaging – it’s everything that affects your customers
Automation controls more than messages – it manages everything (including your own team) that will affect the customer experience.