ActiveCampaign vs. Mailchimp

Our effortless marketing automation lets you create more powerful automations, integrate with more apps, and elevate your sales outreach with a fully-featured CRM.

Step beyond Mailchimp’s basic automation options and dive deeper into intelligent, predictive marketing.

4.5 rating out of 5 stars
10,500+ reviews
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Join over 150k customers. No credit card needed. Instant setup.
ActiveCampaign Plus
$49 USD
Per month–paid annually
Effortless & predictive marketing automation
Mailchimp Standard
$60 USD
Per month–paid monthly
Basic one-step marketing automation

Send more messages

There aren’t any hard limits with ActiveCampaign. Our email sends scale up with your contact list, so you can keep up the same sending frequency as you grow your business.

10 x contacts
ActiveCampaign monthly email sends
Mailchimp monthly email sends

More powerful multi-step automations

Our conditional wait and dynamic routing modules give you the ability to create more advanced branching and action-based flows. 

With ActiveCampaign, you get more control over how your automated campaigns go out, who they go to, and how they respond to your customers’ actions.

Basic automation
Conditional waits
Dynamic routing
Actions per automation
Up to 5
Up to 4
1:1 emails
Native triggers and actions
Triggers per automation
Up to 3
Internal actions (notes and tasks)

Deeper audience management and segmentation 

Mailchimp gives you basic ways to organize your contacts. But ActiveCampaign takes your audience management to the next level.

You can tag and sort your contacts in more ways, with account, deal, and custom object fields that help you segment your audience on a granular level and offer true 1:1 automated personalization.

Basic segmentation
Advanced segmentation
Custom objects
Basic CRM
Enhanced CRM add-ons
Lead scoring
Win probability
Predictive sending

More email design options

ActiveCampaign delivers everything you need to produce flawless, on-brand emails in minutes.

While Mailchimp gives you basic editing tools and 100+ templates, we go far beyond the industry standard with 250+ professional templates and full HTML and plain text editing options–not just limited to existing templates and blocks.

WYSIWYG and plain text editors
HTML editor
Basic styling
Detailed styling with alignment, spacing, and dedicated mobile options
Personalization tags
Behavior-based personalization
Multiple preview and testing options
Generative AI
Conversational refinement
Single prompt

Actionable analytics & reporting

ActiveCampaign customers have more ways to track their ROI and create custom reports.

We help you go above and beyond with omnichannel metrics and behavior tracking, so you can better understand the impact of your campaigns, and how it translates to revenue.

Contact reporting
Campaign reporting
Automation reporting
Conversion and revenue reporting
Goal analysis
Funnel reports
BI-grade custom reporting
Behavior and trend analysis

ActiveCampaign is designed for growing businesses

Our platform gives you everything you need to power more meaningful marketing campaigns for every customer.

  • Multi-step marketing automation
  • Email, site, and campaign tracking
  • Advanced segmentation
  • Dynamic & predictive content
  • A/B/C/D/E testing options
  • Next best action suggestions
  • AI content creation tools
  • Predictive sending with AI
  • 250+ professional templates
  • Drag-and-drop email designer
  • Fully-featured enhanced CRM
  • Custom objects & data structures

Hear from a customer who switched from Mailchimp to ActiveCampaign:

How Caffeine Army used personalization to recover 21% of inactive leads

By creating more relevant and meaningful customer experiences, Caffeine Army improved open and engagement rates across their campaigns.

206 %
Year-on-year revenue growth, supported by email marketing
A hand holding a tub of Caffeine Army Super Coffee grounds.
With ActiveCampaign our deliverability and open rates immediately improved. It was pretty much automatic.

Why choose us over Mailchimp?

Here are three key reasons why ActiveCampaign is the top choice for marketers looking to drive results and grow business revenue.

Still not convinced?

Whether you’re new to omnichannel marketing or looking to switch from Mailchimp, our toolkit gives you more control over your campaigns. We’re just as easy to use, but give you the option to go deeper with personalization options, build more useful automations across your MarTech stack, and improve your deliverability.

More integrations

With over 900 native integrations available in our app marketplace, ActiveCampaign gives you better control over the tools you already know and love.

900 +
ActiveCampaign integrations
300 +
Mailchimp integrations

Stronger deliverability

What good is a stellar email campaign if nobody sees it? Emailtooltester rates ActiveCampaign’s deliverability higher than Mailchimp’s, so you can be sure that more of your contacts will see the emails you send.

94.2 %
ActiveCampaign deliverability
89.5 %
Mailchimp deliverability

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.