LOOKING FOR A HUBSPOT ALTERNATIVE? ACTIVECAMPAIGN VS. HUBSPOT
HubSpot's all-in-one solution is high price, low value
What if you could pay 5x less for better features? Stop overpaying for basic all-in-one functionality, and get a tool that gives you exactly what you need.
ActiveCampaign
Marketing Automation
Contact Management
Email Marketing
HubSpot
Marketing Automation
Contact Management
Email Marketing
Marketing automation that does what you need
- Stop paying for limited features and functionality that doesn't provide value
- Get a tool that's the best at what it does (and doesn't try to do everything)
- Flexible, easy to use automation that can do almost anything
- Easy to build automations, beautiful emails
- Free training, free support, and free migration
You don't need to overpay to get great features that do what you need
The problem with all-in-one solutions like HubSpot is that you end up paying a premium price for a lot of basic features with limited depth. As the leading customer experience automation platform, ActiveCampaign provides the best in email marketing and marketing automation at a fraction of the cost, and doesn’t make you pay for features you won’t use. Skip double-paying (and overpaying), and use ActiveCampaign for your marketing strategy.
CRM. Email. Automations.
Powerful features, minus the headaches.
Feature
AC's Professional Plan
HubSpot's Professional Plan
MARKETING AUTOMATION
Global Success
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Usability
Tagging
Tags let you group, sort, send, and automate. They’re like attaching a sticky note to your contacts.
Advanced Segmentation
Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage.* *HubSpot does not have tagging.
Lead & Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy. *HubSpot is limited to 1 scoring property.
Automations
*HubSpot is limited to 300 automations; you can create unlimited automations with ActiveCampaign.
Predictive Sending
Automatically send emails at a unique time for each contact, when they’re most likely to engage. *HubSpot requires additional purchase to access this feature.
Split Automations
Use If/then logic to give customized experiences without creating dozens of automations.
Split Testing
Test one automation workflow against another to see what works.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. *HubSpot is limited to 1 goal per automation, and doesn't include go-to actions.
Start/Stop an Automation
Use automation to send contacts into—or remove them from—another automation workflow.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Workflows
Pre-built automations to help you get started building common workflows. *We provide more than 100 workflows; HubSpot's collection is limited.
Website Forms
SMS Automation
Send a text message to contacts within an automation using powerful integration partners.
Site & Event Tracking
Attribution
Customer attribution shows you where your customers are coming from and helps you find your top-performing marketing channels.
SALES AUTOMATION & CRM
Flexible CRM
Mobile CRM
Pipeline Management
*Have unlimited pipelines with ActiveCampaign; HubSpot is limited to 50.
Stages
Lead Creation & Management
Task Management
Lead Scoring
Get notified via email when certain customer actions/activities happen.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
Lead Nurturing
Sales Resources & Playbook
Personalized support and free educational sales guides and templates to help you level up your sales process.
EMAIL MARKETING
Drag & Drop Email Designer
Email Deliverability
Email Templates
Predictive Content
Create different variants of content, and automatically send each customer the content they want to see.
Conditional Content
Put different messages in front of different people based on specific rules.
Split Testing
A/B test campaigns to learn what content works best.
MESSAGING
Conversations Inbox & Live Chat
*Can be purchased as an add-on to any ActiveCampaign plan.
Conversations Mobile App
1 to 1 Emails
Send personalized, 1 to 1 emails to your leads and customers.
Facebook Custom Audiences
SMS Marketing
Subscribe your contacts by SMS when they send a keyword to a phone number. *HubSpot requires integration to use this feature.
Team Notifications
Get notified via email when certain customer actions/activities happen.
INTEGRATION
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, not against.
Ecommerce
Connect multiple Shopify, WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. *Cannot connect multiple Shopify stores to HubSpot.
Data Import & Export
Integration APIs
SUPPORT
Free Onboarding & Migration
Free, High-Quality Training
Education
Attend our accessible in-person Study Hall workshops and have regular calls with our team for your toughest questions.
Chat & Email Support
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
Why growing businesses love ActiveCampaign
Get the features you need
Get the best email marketing tool and the best marketing automation tool. Then integrate it with other tools that are the best at what they do. Most businesses on HubSpot pay more for a bunch of features they never use.
Tagging
HubSpot doesn't use a tagging system. ActiveCampaign lets you use tagging or custom fields for segmentation, which gives you the flexibility to follow up with customers based on their interests and behaviors.
See marketing at a glance
Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible – and if you need help, we offer one-on-one support and detailed tutorials.
Ecommerce
HubSpot limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).
Free onboarding & migration
We'll migrate you from HubSpot for free. Once you're on ActiveCampaign, we offer free training and onboarding to get you results as quickly as possible (HubSpot charges an onboarding fee).
Best-in-class tools
HubSpot wants you to use HubSpot for everything. ActiveCampaign integrates with best-in-class tools like Salesforce, Unbounce, Typeform, Calendly, Slack, and more, so you can build the stack that works for you—not for HubSpot.
We’ll move you from HubSpot for free
When you get free migration, we import:
- Your lists, contacts, custom fields, and tags
- Your automation workflows
- Your opt-in forms
- Your email templates
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.
