LOOKING FOR A HUBSPOT ALTERNATIVE? ACTIVECAMPAIGN VS. HUBSPOT
HubSpot's all-in-one solution is high price, low value
What if we told you that you could get all the same features and functionality as HubSpot, but at a fraction of the cost? Stop overpaying for basic all-in-one functionality, and get a tool that gives you exactly what you need.
Comparison Data from G2 Satisfaction Score as of 7/26/23
ActiveCampaign
Marketing Automation
Contact Management
Email Marketing
HubSpot
Marketing Automation
Contact Management
Email Marketing
Marketing automation and a CRM that match your needs
- Stop overpaying for features and functionality
- Scale your sales and marketing with unlimited access to automation. HubSpot limits the number of automations you can run
- Save time with a flexible and easy to use automation builder that doesn’t require expensive professional onboarding
- Get up and running quickly with free contact migration
Overpaying for the features you need is out. Having easy to use tools for a fraction of the cost is in.
Historically, all in one solutions–like HubSpot–charge you a premium for a variety of features. As the leading customer experience automation platform, ActiveCampaign provides a wide range of features in email marketing, marketing automation, SMS marketing, and CRM at a fraction of the cost, and doesn’t make you pay for advanced features you won’t use. Stop overpaying for tools that your marketing and sales team don’t use, or features that don’t give you the depth of functionality that you need for your business
CRM. Email. Automations.
Powerful features to enhance your marketing efforts, minus the cost and complexity.
Feature
ActiveCampaign Marketing Automation + Sales CRM Professional
HubSpot Marketing Hub + Sales Hub Professional
MARKETING AUTOMATION
Advanced Segmentation
Use lists, tags, and custom fields to create segmented lists of your customers—then send them content based on their interests and lifecycle stage.* *HubSpot does not have tagging.
Lead & Contact Scoring
Track engagement throughout the customer journey so you can reach out precisely when each prospect is ready to buy. *HubSpot is limited to 1 scoring property.
Unlimited Automations
Create unlimited automations to cut down on the busy work and get more done.
Predictive Sending
Automatically send emails at a unique time for each contact, when they’re most likely to engage. *HubSpot requires additional purchase to access this feature.
Split Automations
Use If/then logic to give customized experiences without creating dozens of automations.
Split Testing
Test one automation workflow against another to see what works.
Start/Stop an Automation
Use automation to send contacts into—or remove them from—another automation workflow.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Website Forms
Landing Page Builder
Create custom landing pages.
Site & Event Tracking
Attribution
Customer attribution shows you where your customers are coming from and helps you find your top-performing marketing channels.
SALES AUTOMATION & CRM
Sales CRM
Bring together all the info you need for your sales strategy.
Mobile CRM
Everything you need from your CRM on the go: Update your deals, manage your entire pipeline, and more.
Unlimited Sales Automation
Create powerful automations that simplify your sales process, no matter how complex it is.
Unlimited Pipeline Management
Manage unlimited deals throughout your sales funnel.
Lead Creation & Management
Create and manage every aspect of your contact records, from initial interest to conversion.
Task Management
Simplify your processes.
Lead Scoring
Get notified via email when certain customer actions/activities happen.
EMAIL MARKETING
Drag & Drop Email Designer
Create beautiful emails with a drag and drop interface. Start from a variety of templates to get started, or create your own email templates from scratch.
Predictive Content
Create different variants of dynamic content, and automatically send each customer the content they want to see.
Conditional Content
Put different messages in front of different people based on specific rules.
MESSAGING
1 to 1 Emails
Send personalized, 1 to 1 emails to your leads and customers.
Facebook Custom Audiences
Create and use Facebook custom audiences.
Team Notifications
Get notified via email when certain customer actions/activities happen.
INTEGRATION
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, not against.
Data Import & Export
Easily import and export your data.
Integration APIs
SUPPORT
Free Contact migration
Get help moving your contacts over to ActiveCampaign with our free contact migration.
Chat & Email Support
Get support when and how you need it.
Why growing businesses love ActiveCampaign
Easy-to-Use Automation Builder
Building an automation is as easy as reading a flowchart. The ActiveCampaign automation builder is specifically designed to be as easy to use as possible – and if you need help, we offer support and detailed tutorials.
Ecommerce
HubSpot limits users to one Shopify store. With ActiveCampaign, you can use our direct integration to connect to multiple Shopify stores in just a few clicks (along with BigCommerce, WooCommerce, and Square).
Best-in-class tools
ActiveCampaign integrates with over 850+ different apps, giving you the flexibility to build efficient tech stacks.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.