ACTIVECAMPAIGN VS. KARTRA
Elevate Your Automation Game
When selecting an automation solution, it’s crucial to make sure the platform you choose has features that cater to your specific business needs. Kartra boasts all-in-one functionality, combining essential marketing tools under one roof, while ActiveCampaign excels in its robust automation capabilities and personalized customer interactions. Compare each platform and make an informed decision to unleash the ultimate potential of your marketing strategy.
ActiveCampaign
Advanced Automation
E-commerce Integration
Deep CRM Integration
Advanced Analytics
Kartra
Marketing Automation
Lead Capture
Drag-and-Drop Page Builder
Advanced automation capabilities for dynamic marketing campaigns
- Visual automation builder for intricate workflows
- Behavior-based triggers for precise and timely customer interactions
- Seamless integration with popular e-commerce platformsÂ
- Comprehensive CRM integration for streamlined lead nurturing and management
- Deep analytics and reporting for tracking and optimizing automation performance
Empowering your growth with seamless CRM integration
Easily integrate with popular CRM systems to centralize customer data and gain a 360-degree view of their interactions. Build stronger customer relationships and drive long-term success by utilizing effective lead nurturing, personalized communication, and automated follow-ups.
Take your automation strategy to new heights
Take your automation to the next level. Choose the superior tool that offers advanced marketing automation, robust CRM integration, and comprehensive personalization options, all geared towards empowering success in a highly competitive market.
Feature
ActiveCampaign's Plus Plan
Kartra's Starter Plan
Automation
Advanced Automation
Create automations with conditional logic.
Behavioral-Based Triggers
Trigger automations based on specific customer actions, enabling highly personalized campaigns.
SMS Marketing Automation
Engage with customers through text messages.
Split Automations
Use If/then logic to give customized experiences without creating dozens of automations.
PERSONALIZATION
Customizable Templates
Choose from a library of email templates and customize them with a drag-and-drop editor.
Advanced Segmentation
Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.
Site and Event Tracking
Track website activity and custom events for personalized targeting and triggering automation.
Predictive Sending
Optimize email delivery times based on individual recipient behavior, increasing open rates.
CRM
Robust CRM
A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.
Deep Contact Management
Manage contacts, track customer interactions, and nurture leads all within the CRM.
Lead Scoring
Prioritize and segment leads based on their engagement level and likelihood of conversion.
Pipeline Management
Track and manage deals efficiently using a suite of sales automation features.
Data-Based Email Personalization
Create one-on-one email personalization based on each customer's CRM data.
INTEGRATIONS
API Connection
Utilize an extensive API for custom integrations and development.
Webhooks
Connect webhooks for real-time data updates and notifications.
E-commerce Integrations
Integrate popular e-commerce platforms to save time and streamline the fulfillment process.
Two-Way Sync
Integrate various apps and platforms with your CRM.
How ActiveCampaign wins over Kartra
Multi-channel messaging
Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.
A/B testing
Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.
Date-based automation
Trigger automations when you update content and automatically follow up with your target audience.
Goals & goals reporting
Measure your efforts and optimize your funnel to get the most out of your automation tool.
Contact & lead scoring
Understand email subscribers engagement, identify their interests, and send them what you know they'll love.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.