What makes ActiveCampaign a better choice than Mailchimp?

In a world where businesses need to move fast and save time, automation is at the top of everyone’s minds. Communicating with your customers consistently and with relevant content is the key to building meaningful relationships with them. Today, ActiveCampaign leads the way while solutions like Mailchimp leave more to be desired. 

Product Features

Customers everywhere choose ActiveCampaign, and for good reason

ActiveCampaign pulls ahead in nearly every department with our robust automation capabilities, top-performing email deliverability, and powerful deals CRM. We’re constantly innovating to improve the product and provide best-in-class features to our customers.

Awards
ActiveCampaign logo
Automated Email Responses
97%
Performance and Reliability
95%
Manage Email Deliverability
91%
Sending Outbound Emails
95%
Manage Email Lists
91%
High-Volume Sending
92%
Building and Personalizing Emails
93%
Segmentation
89%
Integration APIs
86%
Lead Nurturing
88%
Breadth of Partner Applications
93%

Mailchimp Logo
Automated Email Responses
87%
Performance and Reliability
89%
Manage Email Deliverability
88%
Sending Outbound Emails
90%
Manage Email Lists
87%
High-Volume Sending
88%
Building and Personalizing Emails
89%
Segmentation
85%
Integration APIs
86%
Lead Nurturing
86%
Breadth of Partner Applications
85%

ActiveCampaign can do what other solutions cannot

Features and product functionality are the heartbeat of a good software solution.
Where others fall short, ActiveCampaign fills the gaps and continues to innovate.

Automations

Intuitive and advanced automation capabilities 

Automate more of your workflow with ActiveCampaign. With advanced and ultra-intuitive automation actions, you’re able to send relevant emails and engage with your customers at the right time. 

Mailchimp limits how much you can automate and provides basic, barely there functionality.

Rich segmentation

Our deep segmentation capabilities allow you to organize your contacts based on account info, deal fields, activity status, marketing actions, event sign-ups, location, attribution, site and event data, conversions, and more. 

How does Mailchimp fare? You’ll only be able to segment by contact fields and limited marketing events.

Segmentation 1

Deliver truly personal experiences at scale

The customer experience is at the heart of what ActiveCampaign does. You’ll be able to customize and personalize every campaign based on each specific customer’s preference and where they are in their customer journey.

Mailchimp has no behavior-based personalization, only giving you the ability to customize your content with name, phone, and email fields.

Email Designer

Contact, account, deal, and custom objects

ActiveCampaign gives you the power to use custom objects in addition to tags and fields to capture additional information about your contacts, deals, and accounts. Manage your data to reflect your unique business goals.

Mailchimp only gives you a single contact object, limiting how you collect data to make smart and data-driven decisions.

Contacts

Free, detailed onboarding and migration setup

Enjoy free onboarding and migrate your lists, campaigns, automations, forms, and landing pages to quickly set you up for success. ActiveCampaign offers unlimited calls and walks you through how to create your first automation.

A basic setup call to import your contacts is all you’ll get with Mailchimp. They offer limited calls and don’t show you how to send a campaign.

Migration

Why do companies upgrade from Mailchimp to ActiveCampaign?

185,000+ teams around the world trust and use our powerful automation capabilities. See why
our users decided to switch from Mailchimp to ActiveCampaign to boost customer engagement,
automate tasks, and gain time back to focus on work that moves their business forward.

Foodcheri 1

FoodChéri increased their leads reached 14x over when they started using ActiveCampaign after realizing that MailChimp was no longer a good fit for the needs of their rapid expansion. “The platform is easy to use and turns CRM into the central concern of all the teams, not just marketing.”

Paperbell 1

When Paperbell adopted ActiveCampaign, 100% of their revenue growth every month was directly touched by an ActiveCampaign automation. “We wanted to get more sophisticated with our automations. Mailchimp can do newsletters and broadcasts, but aren’t built for automation. ActiveCampaign allows us to put automations in place to promote and sell our product.”

vultra

Vaultra saved 500+ hours when they switched from Mailchimp to ActiveCampaign and saw an 84% increase in engagement. “Mailchimp couldn’t scale with our company.” Leveraging the suite of ActiveCampaign features simplified Vaultra’s email flows while maintaining impactful communication with their prospects and customers. Based on the results they saw with ActiveCampaign, they’re evaluating bringing the solution to more teams at Vaultra as they continue to scale.

Take a look at ActiveCampaign’s
extensive integration ecosystem

ActiveCampaign fits in like a puzzle piece. With over 930+ integrations in our app marketplace, you can seamlessly
connect with tools that make the most sense for your business like Shopify, WordPress, and Zapier.

Shopify
WooCommerce
typeform
wordpress
calendly
facebook
zapier
eventbrite

Want a deeper look at Mailchimp versus ActiveCampaign before you upgrade?

We’ve got you covered with a head-to-head software comparison.