Hopin: Transactional Event Reminders

Any business running events can tell you signups are nice, but what matters is who shows up. Help reduce no-shows to your next event by automating reminders to your expected audience before the event– without even needing to do it manually! This automation uses ActiveCampaign’s powerful integrations with Hopin and Postmark to send out event reminders via Postmark’s transactional emails.

This automation is triggered when a contact is added to the list generated by Hopin for your upcoming event and waits until the date in a custom date field for the event is three days away, then sends a reminder. Then it waits until a day before the event and sends out a second reminder. Before importing this recipe, you’ll need to integrate your Postmark and Hopin accounts and design your campaign in the Templates section of ActiveCampaign.

Here’s how Hopin: Transactional Event Reminder works:
1. The automation is triggered when a contact is added to the list generated by Hopin for your upcoming event. This happens when a contact signs up for one of your events.
2. The contact comes to a 5 minute wait step.
3. The contact then arrives at a wait step until three days before the event date stored in a custom field.
4. The contact comes to a “send transactional email” action and is sent a reminder about the upcoming event.
5. The contact arrives at another wait step until one day before the event date stored in a custom field.
6. The contact moves to another “send transactional email” action and is sent a second reminder about the event.
7. The contact exits the automation.

Note: We use a custom date based field for the wait step, but this automation does not automatically add the event date. We add the event date in our automation recipe “Hopin: Add Event Date To Custom Field”. This is why we also have the first five minute wait step, it holds the contact while the custom field is updated.

Note: Feel free to build out more actions and messages to make this automation your own.