CX Automation: Timing
Here’s how you can personalize timing today
How can you follow up at the right moment for each person? Today, wait steps and send time automation help you create better customer experiences.
Wait for the perfect amount of time – or until people are ready to move on to the next step of their experience.
Pull people to the stage of your automation that’s right for them. Wait until they’ve hit key milestones, then move them along their way.
Predictive sending (powered by machine learning)
Send each message at the right moment for each contact. Make sure you send at the times people are most likely to read.
The future of timing is even more personal
Today, automations aren’t personal enough. We’re changing that – and timing is only part of the story.
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The 6 principles of CX Automation
Automation is stale. These are the guiding principles that will fix it.
Every person should get a unique experience
People are different, and automation should give each person exactly what they need.
You shouldn’t need to start with a blank slate
Smarter automation helps you build, so you don’t need to build everything one at a time.
The perfect experience changes over time
Automations should update themselves, to save you the work of maintaining complex, powerful automations.
You know your business – you should still be in control
You know your customers. You should still be able to add a human touch. Even as automation gets smarter, you still need to be the one who holds the reins.
Ideal experiences change from business to business
Your business is different. Automations should optimize based on the metrics that matter to you – not just generic clicks and opens.
It’s not just messaging – it’s everything that affects your customers
Automation controls more than messages – it manages everything (including your own team) that will affect the customer experience.