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CX Automation: Timing

How can you reach people at the perfect moment?
If your message shows up at the wrong time, it might get ignored. What if you could reach each person at exactly the right moment?

Here’s how you can personalize timing today

How can you follow up at the right moment for each person? Today, wait steps and send time automation help you create better customer experiences.

The future of timing is even more personal

Today, automations aren’t personal enough. We’re changing that – and timing is only part of the story.


Send people through the unique sequence that makes sense for them.

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Customize every message for each person who sees it.

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The 6 principles of CX Automation

Automation is stale. These are the guiding principles that will fix it.

  • Every person should get a unique experience

    People are different, and automation should give each person exactly what they need.

  • You shouldn’t need to start with a blank slate

    Smarter automation helps you build, so you don’t need to build everything one at a time.

  • The perfect experience changes over time

    Automations should update themselves, to save you the work of maintaining complex, powerful automations.

  • You know your business – you should still be in control

    You know your customers. You should still be able to add a human touch. Even as automation gets smarter, you still need to be the one who holds the reins.

  • Ideal experiences change from business to business

    Your business is different. Automations should optimize based on the metrics that matter to you – not just generic clicks and opens.

  • It’s not just messaging – it’s everything that affects your customers

    Automation controls more than messages – it manages everything (including your own team) that will affect the customer experience.