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Integrate Survicate with ActiveCampaign

Survicate is a free survey and NPS software that helps you capture customer data so you can personalize your ActiveCampaign automation campaigns for increased conversion rates.

What is Survicate?

Survicate is a powerful survey and NPS tool that empowers businesses to collect customer feedback effortlessly. With Survicate, you'll be able to act on customer insights, leverage feedback in follow-up marketing campaigns and drive business growth.

On its free plan, Survicate offers 100 survey responses per month, unlimited users, unlimited surveys, unlimited number of questions, unlimited question types (including NPS, CSAT, CES), all survey channels (web, email, mobile), and countless native integrations. That's "asking" made easy!

There are two Survicate direct integrations with ActiveCampaign:

  • The Survicate Direct Integration sends survey responses from Survicate to ActiveCampaign as tags, contact fields, notes. It also lets you add survey respondents straight to ActiveCampaign marketing automations and embed surveys directly into ActiveCampaign emails for higher response rates.

  • A Native CX App that maps all survey response fields to custom fields in ActiveCampaign

How It works: Survicate CX App

  • Log in to your Survicate account and enable the integration without leaving ActiveCampaign.
  • Access a list of Survicate surveys directly inside ActiveCampaign.
  • Select which ActiveCampaign fields you'd like to flow survey responses into, directly in ActiveCampaign.
  • Create a new contact in ActiveCampaign when someone fills out a Survicate contact form survey

How It works: Survicate Direct Integration

  • Automatically send survey responses into ActiveCampaign contacts in real-time as contact fields, tags and events.
  • Create new leads or update existing contacts in ActiveCampaign when someone fills out a Survicate contact form.
  • Add contacts straight to ActiveCampaign contacts lists or marketing automation
  • Trigger powerful feedback-based marketing automations such as acquisition, retention and referral marketing campaigns.
  • Add surveys directly into the email's body in ActiveCampaign. Respondents will be able to answer the survey straight from the email for increased conversion rates.
  • Even if a user doesn't complete the entire survey, Survicate will still send the responses they do give into ActiveCampaign.
  • All survey responses are automatically tied to email addresses of recipients, so you know how every person answered.

Lite Plan and Above

  • Collect new leads on your website and add them straight to your contacts lists or automation lists in ActiveCampaign.
  • Identify the pain points and interests of your leads/prospects and nurture them with personalized content.
  • Run Net Promoter Score (NPS) campaigns and get your promoters (happy customers) to spread your brand through referrals.
  • Proactively deal with detractors (unhappy customers) and turn them into promoters to avoid negative reviews.
  • Choose from a wealth of survey templates and get more inspiration on how to use Survicate with ActiveCampaign.

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Resources to get you started

How to Use Customer Feedback in Marketing Automation

Turn customer feedback into action. Learn to use customer feedback collected on Survicate to trigger marketing automation workflows and you’ll see your retention and acquisition rates grow.

4 Ways to Use Surveys for Lead Nurturing

Survicate will explain the 4 ways to get more leads and nurture them at every stage of the funnel and key takeaways for using surveys to develop leads into relationship

How to Make a Good Form (Without Scaring People Away!)

If your forms have a bad user experience, you're losing out on business. Read our tips and tricks for creating high-converting forms.

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