16.5% better deliverability and features you’ll actually use

See how Future London Academy (and thousands more) stopped paying premium prices for poor performance after leaving HubSpot behind.

✅ 16.5% better inbox placement
✅ $0 mandatory onboarding fees
✅ Full automation from day one
✅ No forced annual contracts

Paying premium prices for HubSpot’s limitations?

You're not alone. Here's what former HubSpot users told us they struggled with:

  • The all-in-one tax

    “It’s always about how do you use the tools that are out there, trying to be as efficient as possible and not spend crazy money for extra features you’re not even using. We switched to ActiveCampaign, which provides the same features, and the transition was easy.”
    –Mohammed Saiful Hussain, Co-founder of Future London Academy

    ❌️ Paying for unused features
    ❌️ Bundles you can't unbundle
    ❌️ Forced upgrades for basics

  • Hidden costs everywhere

    HubSpot's pricing surprises don't stop after you sign. Mandatory onboarding fees ($3,000-$7,000), contact overages, and seat-based charges add up fast.

    68% of ActiveCampaign customers say the platform helped reduce acquisition costs.

    ❌️ $3K-$7K onboarding fees
    ❌️ Contact pricing "skyrockets overnight"
    ❌️ Forced annual commitments

  • Feature paywalls block growth

    Need email sequences or workflows? Not on HubSpot Starter. Core automation requires Professional ($890+/month) or Enterprise ($3,600+/month).

    45% of switchers left their previous platform because manual processes were costing them leads.

    ❌️ No workflows on Starter
    ❌️ $890+/mo for basic automation
    ❌️ Artificial limitations

How Startup Valencia grew its partner base 5x with ActiveCampaign’s automations

Startup Valencia was founded in 2017 to represent the startups of the Valencian Community in Spain and previously used HubSpot to attract and retain its members and partners. When Roberto Moragon joined as Chief Marketing Officer, he knew it was time for Startup Valencia to move to ActiveCampaign’s marketing automation solution.

ActiveCampaign’s segmentation and integration capabilities enabled Startup Valencia to double their click-through rate and increase their prospects by a factor of five.

 "Thanks to ActiveCampaign, we have managed to segment our audience in an optimal way… [and] are managing to be more efficient in attracting and retaining members and partners.”

—Roberto Moragon, Chief Marketing Officer

On HubSpot
With ActiveCampaign
1. Onboarding
❌️ $3,000-$7,000 mandatory fees
✅ Free onboarding for everyone
2. Automation
❌️ Paywalled behind Professional tier
✅ Full automation on all plans
3. Pricing
❌️ Complex multi-hub structure
✅ Transparent, predictable
4. Contracts
❌️ Forced annual commitments
✅ Month-to-month available
5. Deliverability
❌️ 77.7% inbox placement
✅ 94.2% inbox placement
6. WhatsApp
❌️ Basic integration only
✅ Full BSP with native automation
7. Contact charges
❌️ Overage charges that "skyrocket"
✅ No duplicate contact charges
8. Support
❌️ Frequent staff turnover reported
✅ Dedicated migration support
9. Complexity
❌️ "100s of hours to learn"
✅ Visual drag-and-drop builder

Leave behind limited features and basic automation. Instead…

Join 180,000+ customers who use ActiveCampaign's autonomous marketing platform to build personalized emails and powerful automations—without paying for features you don't need. 67% of switchers say ActiveCampaign reduced their customer acquisition costs.

  • Deliverability that actually delivers

    ActiveCampaign achieves 94.2% deliverability—16.5% higher than HubSpot's 77.7%. For every 10,000 emails, that's 1,650 more reaching the inbox.

    93% of surveyed customers say ActiveCampaign's email deliverability is superior to competitors.

  • Full automation without paywalls

    Build flexible, multi-step automations with ActiveCampaign's visual builder—or let Active Intelligence do it for you by describing your goal in plain language.

    No Professional tier required. No Enterprise upgrade needed. 900+ automation templates available from day one.

  • Transparent pricing you can actually predict

    No mandatory onboarding fees. No forced annual commitments. No contact overages that skyrocket overnight.

    Know exactly what you're paying before you sign—and keep it that way as you grow.

  • WhatsApp BSP advantage

    ActiveCampaign is a certified WhatsApp Business Solution Provider. That means official verification assistance, advanced automation workflows, and full conversational commerce capabilities.

    HubSpot offers basic WhatsApp integration with third-party dependency. We offer native automation.

⭐ 4.5/5 on G2 (14,500+ reviews) | 🏆 #1 Deliverability | 🏆 G2 Best Software 2025

ActiveCampaign outperforms HubSpot

Growth shouldn't be limited by paywalls and hidden fees. ActiveCampaign gives you the deliverability, automation, and transparent pricing HubSpot can't match.

  • Unbeatable deliverability

    16.5% better deliverability: ActiveCampaign's 94.2% deliverability places more emails in inboxes than HubSpot's 77.7%

  • Pricing transparency

    Pay for what you use vs. navigating confusing multi-hub structures that come with mandatory onboarding fees ($3,000-$7,000)

  • Full automation included

    Access automation features and over 900 pre-built templates on all plans

  • Fast time-to-value

    67% of surveyed customers see ROI within 6 months and 42% see positive ROI within 90 days

  • Superior customer perception

    93% of surveyed customers say ActiveCampaign's deliverability beats competitors

  • Notes

    Deliverability rankings pulled from EmailTooltester (latest available, retrieved January 2026). HubSpot onboarding fees per hubspot.com pricing pages. Survey data from UserEvidence study of 456 ActiveCampaign customers (September 2025).

Frequently Asked Questions

Everything you need to know about switching from HubSpot to ActiveCampaign.

  • How easy is it to migrate from HubSpot?

    Most migrations complete in under 2 weeks—and we do the heavy lifting.

    We provide:

    1. Migration support with every plan
    2. Dedicated migration team for qualifying customers
    3. Free migration of contacts, email templates, forms, landing pages, and automations
    4. Step-by-step walkthrough

    Timeline:

    • Day 1: Sign up (3 minutes)
    • Week 1: Complete migration with support
    • Week 2–4: Build and launch first campaigns
    • Day 30: See measurable results

    What gets migrated:

    • All your contacts (with tags and custom fields)
    • Email templates
    • Forms and landing pages
    • Automations
    • Campaign history (for reference)
  • How much does ActiveCampaign cost vs. HubSpot?

    ActiveCampaign starts at $15/​month for accounts with fewer than 1,000 contacts. Visit our Pricing page for details.

    All ActiveCampaign plans include:

    • Free live or AI-based onboarding
    • Complimentary object migration
    • Educational library access
    • Community and customer event invitations

    Unlike HubSpot’s self-serve approach with costly add-ons, you get real human support from day one—no extra charge. HubSpot requires $3,000-$7,000 in mandatory onboarding, annual contracts, and charges $890+/month for automatoin access while ActiveCampaign offers automation features in all plans and flexible monthly billing. 

  • Will my deliverability actually improve?

    The data is clear:

    • ActiveCampaign: 94.2% deliverability
    • HubSpot: 77.7% deliverability
    • Difference: 16.5% more emails reaching inboxes

    What that means in practice: For every 10,000 emails sent, 1,650 more reach the inbox with ActiveCampaign.

    Customer results:

    • Taggun: 29% conversion to free trial from abandoned cart
    • Iconosquare: 40% less time to create campaigns, 93% contact increase
    • Bonjoro: 70% open rates, 44% email CTR

    In our customer survey, 93% say ActiveCampaign’s deliverability is superior to competitors.

    ActiveCampaign offers:

    • 94%+ deliverability rate (independently verified)
    • Dedicated IP options
    • Advanced authentication (SPF, DKIM, DMARC)
    • Deliverability monitoring and optimization
    • Spam testing before you send
  • Is ActiveCampaign harder to use than HubSpot?

    No. The difference is that ActiveCampaign automates what HubSpot makes you pay extra for.

    The learning curve myth: HubSpot users report needing 100s of hours to learn” the platform. ActiveCampaign customers cite ease of use as the #1 reason they purchased (62% of surveyed customers).

    What you get:

    • Free 1:1 live or AI-based onboarding (not just videos)
    • AI-powered tools that build campaigns for you
    • Pre-built templates and automations
    • Drag-and-drop visual builders (no code required)
    • 24/7 support when you need help
    • Extensive help documentation and guides

    You don’t need technical skills. Our featured case studies include customers who scaled from hundreds to thousands of contacts, built multiple automated programs simultaneously, and did it all without adding headcount.

  • We’ve already invested in HubSpot’s ecosystem. Is switching worth it?

    Consider what your HubSpot investment actually costs you:

    • 77.7% deliverability wastes content investment every campaign
    • Contact pricing that can skyrocket overnight”
    • Mandatory onboarding fees already paid (sunk cost)
    • Basic automation blocked behind expensive tiers

    One month of improved deliverability (94.2% vs 77.7%) typically generates enough additional revenue to pay for the entire migration.

    Plus: 1,000+ integrations work with your existing tech stack—including Salesforce, Stripe, WordPress, and the tools you rely on.

  • What about HubSpot’s free CRM?

    Free gets expensive quickly when automation is blocked.

    HubSpot’s free tier limitations:

    • No email sequences or workflows
    • 2,000 monthly email limit
    • 77.7% deliverability means free” emails don’t reach inboxes
    • Forces upgrade to Professional ($890+/mo) for basic automation

    ActiveCampaign’s value:

    • Full automation capabilities from day one
    • 94.2% deliverability ensures emails reach customers
    • Transparent pricing with no surprise upgrades
    • CRM included with sales automation
  • Does ActiveCampaign integrate with my other tools?

    ActiveCampaign integrates with 1,000+ applications, including:

    • CRM: Salesforce, Pipedrive (Yes, you can keep Salesforce if needed)
    • Ecommerce: Shopify, WooCommerce, BigCommerce, Stripe
    • Website: WordPress, Webflow, Wix
    • Social: Facebook, Instagram, LinkedIn
    • Forms: Typeform, Calendly, Jotform
    • And 980+ more…

    Browse all integrations →

  • What AI tools are included in ActiveCampaign?

    ActiveCampaign offers one of the most comprehensive AI toolsets in marketing automation, designed to help you create, optimize, and scale your campaigns faster and more effectively.

    ActiveCampaign’s AI can help you write emails faster, optimize when they’re sent, stay on-brand, and scale your efforts without adding headcount. It’s designed to streamline execution while delivering better results.

    You don’t need to be tech-savvy to use the AI tools. ActiveCampaign’s AI tools are designed to integrate seamlessly into the tools and workflows you already use — no coding or technical expertise required. What sets us apart is that you’ll always know when you’re using AI: look for the sparkle icon, which highlights when an action, recommendation, or content block is powered by AI. Plus, our AI features come with step-by-step in-app guidance specific to each feature, so you can confidently apply AI to your marketing without needing to figure it out on your own.

    Here’s a snapshot of what’s included:

    Active Intelligence (our AI platform)

    • Ask questions in plain language, get instant answers
    • AI builds campaigns for you based on your goals
    • Learns from your data to optimize performance
    • Real-time insights and recommendations

    AI tools included: 

    1. AI Actions Library
    2. Email Performance in Automations
    3. AI Campaign Calendar
    4. AI-Suggested Segments
    5. AI Campaign Builder
    6. AI Brand Kit
    7. AI Image Generation
    8. AI Content Generation
    9. AI-Suggested Goals and Campaigns
    10. AI Predictive Sending
    11. AI-Suggested Automations
    12. AI SMS Builder
    13. AI Translations
    14. AI Custom Agent (Prompt Block)
    15. New Automation Canvas
    16. Suggested Actions
    17. Business Goals Dashboard
    18. And more… 

    Look for the ✨ sparkle icon to know when you’re using AI. 

    Learn more about Active Intelligence →

  • How do I get started?

    Sign up for your free 14-day trial here. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign. 

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