Back to GlossaryNofollow Links
Definition
Nofollow links are links with a nofollow HTML tag applied to them. Nofollow tags tell search engines to ignore a link. Nofollow links are used when the linker does not wish to pass link authority to the linked website. Links are a key factor in domain authority and search rankings, and no follow links are used to avoid affecting these things.
A nofollow tag looks like this: Link Text</a>
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