How Zest4life Creates a Meaningful Customer Journey Using ActiveCampaign

ActiveJourney: stories about ActiveCampaign users graduating from onboarding

Welcome to our onboarding blog series, where we highlight customers and their journey with ActiveCampaign. Every month thousands of customers complete their onboarding experience with us, having learned everything they need to get started within ActiveCampaign successfully. We’ll be sharing a story from each month’s graduating class.

This month, we’re highlighting Zest4life, a company with a strong team of Health & Nutrition experts dedicated to helping you take control of your health by improving your diet, weight, and lifestyle.

Zest4life knows that everyone is unique. We all process fats, sugar, nutrients, and food in different ways, so following the same diet doesn’t make sense! That’s why they suggest working instead with a nutritionist to help you find the perfect plan to transform your health…for good!

In addition to nutritionists, they have a lot of tempting recipes on their website to improve your diet and eat delicious plates at the same time…Yummy!


We have been really impressed with the support we have received from ActiveCampaign. The onboarding of our data and setting up our email and landing page templates was very smooth and the team is very professional and deliver on their promises. We needed some advanced reports on customer churn and renewals and the team went the extra mile providing additional training and advice.”

Natasha Watkinson, Head of Marketing
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Tell us about you:

Zest4life supports and inspires nutrition professionals to build successful practices. We are a team of 12 nutrition business mentors who provide training and coaching to nutrition business owners.

Tell us about your customers:

Our customers are nutritionists and health coaches who are starting, or want to grow, their own nutrition practices.

Favorite thing about ActiveCampaign:

Our favorite thing about ActiveCampaign is that we have been able to integrate lots of disparate systems that did not talk to each other into one customer relationship management system. Previously we were using lots of separate tools including our website, email provider, appointment booking system, and many different spreadsheets to manage our customers. Now we have one source of truth about our customers, can see all their touchpoints with our business, and can quickly produce meaningful management reporting. 

We have also been able to set up a sales pipeline so that our sales team can nurture and develop the customer relationship. This integrates easily with Acuity which we use to book sales team appointments and automatically transfers over all the data about the customer into ActiveCampaign. 

Dreams for your business in the next 1 year:

Next, we are looking to build a renewals pipeline in ActiveCampaign so that we can more proactively manage the relationship with our customers when they come to the end of their membership.

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