Win Back More Shopping Carts with the ActiveCampaign for WooCommerce Plugin

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Last year, we released our Deep Data integration so that WooCommerce users could seamlessly bring WooCommerce data into ActiveCampaign.

This includes

  • Transactions
  • Purchased items
  • Revenue per order
  • Total customer revenue
  • And more!

Today, we’re extending that integration even further with the ActiveCampaign for WooCommerce plugin.
The new WooCommerce plugin moves beyond bringing data into ActiveCampaign and further connects marketing capabilities with your ecommerce store with the ability to:

  1. Trigger abandoned cart emails when items are left in the shopping cart
  2. Create a customizable checkbox at checkout to let customers opt-in to marketing

Trigger Abandoned Cart Emails

You may already be aware (in fact, we’ve mentioned it before), but over 75% of consumers abandon a cart when shopping online.
Why does this happen?
It can be an overly complicated checkout, or high shipping costs, and sometimes people just aren’t ready to buy. It’s hard to know, but what we do know is that a simple email about their abandoned cart results in more than 10% of them completing their purchase.
That can be big for your business. Today, we’re releasing a plugin for WooCommerce users that enables you to set how long ActiveCampaign should wait before triggering abandoned cart automation, similar to what’s currently available for Shopify users.
WooCommerce Abandoned Cart Plugin
Now you’ll be able to send automated emails to your future customers who have abandoned their cart.
Get WooCommerce plugin

Opt-in checkbox at checkout

Collecting email addresses at checkout is key to communicating with your customers about their purchases. Ecommerce stores typically also use that information to send marketing emails — promotions, new products, etc — but with new GDPR regulations, businesses need to give people the choice to opt-in to marketing content.
Through the ActiveCampaign for WooCommerce plugin, you can now seamlessly add an opt-in to marketing checkbox during checkout.
Opt-in checkbox at checkout
When people opt-in to marketing, you’ll find you have better open rates and more engaged contacts.

More to come

As is our spirit, we’ll continue to iterate upon this plugin, so keep your eyes peeled for broader, more powerful functionality.
Want to learn the ins and outs of the plugin? Take a look at our help documentation for all the info you’ll need.
Want some help getting started? You can book a free, one-on-one walkthrough with our team. We can walk you through set-up, what to send, and how to build abandoned cart reminders into your marketing strategy.

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