Today, ActiveCampaign announces Web Personalization, a tool that makes it easy for marketers and growing businesses to extend uniquely relevant experiences to their websites and landing pages.
Web Personalization works by automatically changing the text, images, and links that appear on a page for specific visitors, based on your customer data in ActiveCampaign. You can use any info stored in ActiveCampaign tags—such as customer lifecycle stage, interests, preferences, and more— to automatically surface the right images, links, headers, and copy for each visitor to a page.
Why web personalization?
Great customer experiences shouldn’t stop at email—or even once you make the sale. To keep your audience engaged and your customers happy, you need to maintain strong relationships well after the first purchase. To do this, you need to reach your customers where they are, with the content that’s most relevant to them.
And now with Web Personalization, you can extend relevant, personalized experiences to your website and landing pages. Show each visitor exactly the right web content, and improve each customer’s overall experience with your business.
What makes ActiveCampaign web personalization different?
“With Web Personalization, we can use what we already know about our customers’ needs, preferences, and lifecycle stage to put the most relevant content in front of them when they visit our website. Our website is one of the first places many of our customers look when they have a question or want to learn more about our offerings. Being able to personalize that experience is a game changer in terms of how we provide value and connect with our audience on the web.” – Amandine Chieux, Director of Marketing at BAYA
Our web personalization tool is built directly into our customer experience automation (CXA) platform. That means you can use the contact data you already have stored in ActiveCampaign to show each visitor the page content that’s most relevant to them.
Increase conversions with relevant online experiences. In a recent study, 94% of companies experienced a rise in conversion rates after personalizing their websites. Our web personalization feature lets you use what you know about your customers to surface relevant content that converts—every time they visit your website and landing pages.
Personalize any website. Unlike other web personalization tools, you’re not locked in to using a specific web product. Use your favorite website builders and landing page tools, and create unique web experiences that make your customers feel like you’re speaking directly to them.
Whether you’re using ActiveCampaign Pages or another landing page tool. Whether you’re using WordPress, Wix, Weebly, or Squarespace. Web personalization can be applied to any webpage.
Deliver unique experiences in minutes. Use the data you already store in ActiveCampaign to create personalized experiences in just a few clicks. No developer, third-party integration, or new website required. Set-up is easy, and you have full control to create and publish your first experience quickly.
How does web personalization work?
Similar to conditional content for emails, web personalization can save you time and effort by creating fewer landing pages (and fewer page links to mix up). It lets you surface the right content to the right people at the right time—without creating a bunch of different versions of a web page.
To use web personalization, make sure site tracking is set up properly for the page you want to personalize. You’ll also need to whitelist your page URL.
Then, go into the Web Personalization tool, select the page you want to personalize, and determine the qualifying criteria contacts need in order to see the personalized version of your page. You can base experiences off of any info stored in ActiveCampaign tags—such as customer lifecycle stage, geographic region, product interests, program membership, or sentiment. (Soon, you’ll be able to personalize based on custom fields too!)
Make your desired content edits in the Web Personalization visual editor, and when you’re ready, hit “Publish” to push your first personalized experience live. It’s that simple!
Use Web Personalization Reports to understand how your personalized pages are performing over time. See how many visitors have seen a specific experience, and who is a new visitor vs. a return visitor.
What can you do with web personalization?
There are a ton of ways web personalization can be applied to deliver the relevant experiences your customers expect when they visit your website. Here are just a few examples:
Ecommerce businesses offering a core set of products can use tags to track which products a customer has purchased. By applying product tags to customers, you can use Web Personalization to surface images of other products on your website (and in email campaigns using conditional content) based on what a customer has already purchased, to drive more cross-sell action.
B2B companies can use ActiveCampaign tags to segment their customer base by vertical. This makes it easy to use Web Personalization to show industry-specific use cases and images on your product and services pages. With Web Personalization, you can surface copy that prompts visitors to download an industry-specific whitepaper, edit the button link to direct to the proper lead magnet, and edit the submission button to redirect to a relevant “thank you” page. Without creating a landing page for each customer vertical, you can serve up hyper relevant web experiences to each customer.
To truly provide each customer with an experience like no other, use web personalization with our predictive capabilities. You can show a contact web content that addresses their specific needs and interests, then use Predictive Sending to follow-up with a perfectly timed email, sent exactly when that contact is most likely to open and engage with your message.
Add great customer experiences to your website today
Web personalization comes free with every ActiveCampaign Professional and Enterprise plan.
Not an ActiveCampaign customer yet? Give it a spin with our 14-day free trial. No credit card required. Instant set-up.