Do you use wait actions in your automations? If not, you’re missing a crucial automation best practice!

Wait actions after an automation email give your contacts time to open and interact with that email, before advancing through the rest of the automation. They’re especially important to add when your automation includes more than one “Send email” action in a row, or if it has an “If/Else” branch that’s checking to see how a contact interacts with an email.

To learn more about Wait actions and how to configure them, read our Help article.