If you’re an author or blogger in today’s world, you know it’s full of challenges. You’re not only the content creator (also known as the genius behind the work), you also wear a combination of these other hats:

  • Publisher
  • Marketer
  • Sales team
  • Organizer

These duties are vital, but they take away from the thing your readers want most: You writing more content!

ActiveCampaign is here to help. We’ve created 10 automation recipe templates for authors and bloggers, designed to help you get back some precious writing time.

With these recipes, you can:

  • Market new content
  • Run special offers
  • Host digital book clubs and workshops
  • Offer recommendations

In this post, we’ll cover the following automation recipes:

  1. Author: Gauge Brand Familiarity
  2. Blogger: Last Blog Visit Date
  3. Author: Book Pre-Order Series
  4. Author: New Book Facebook Custom Audience
  5. Author: Free Chapter Giveaway
  6. Author: Book Review Request
  7. Author: Book Recommendations
  8. Author: Social Media Book Club Invite
  9. Author: Digital Book Club Series
  10. Author: Writing Workshop Series

1. Author: Gauge Brand Familiarity

Do you want to know who your biggest fans are? How can you see how familiar your contacts are with your brand?

Segment your email contacts based on brand familiarity with this automation recipe. Email list segmentation is a powerful email marketing strategy. This automation helps you learn more about your readers and send personalized messages based on their level of brand awareness.

With this automation recipe you can:

  • Survey your contacts to learn who your biggest fans are
  • Send introduction emails to your newest fans and point them to your greatest hits
  • Send personal messages to the fans most familiar with your body of work

Before importing this automation recipe into your ActiveCampaign account:

Here’s how the automation recipe works:

  1. The automation is triggered when a contact submits your ActiveCampaign form
  2. The automation waits for 5 minutes
  3. The automation checks the contact’s answer for level of familiarity
  4. If option 1 is selected, the automation adds a “New Reader” tag to the contact
  5. If option 2 is selected, the automation adds a “Moderately Familiar” tag to the contact
  6. If option 3 is selected, the automation adds a “Avid Reader and Fan” tag to the contact
  7. The automation ends

Note: You can change the names of the tags that will be applied to the contacts, as well as change the form and add or subtract options for your contacts to choose from.

2. Blogger: Last Blog Visit Date

Do you know how to track your blog traffic? Who are your blog readers? Do you want to see the last time website visitors were on your blog?

The “Blogger: Track Who Reads Your Blog” automation recipe helps you see who reads your blog, and when they were last on your blog.

Tools like Google Analytics give you blog visitor tracking insights — this automation recipe goes a step beyond to monitor blog engagement and record the last time your email subscribers were on your blog.

Before importing this automation recipe into your ActiveCampaign account:

Here’s how the automation recipe works:

  1. The automation is triggered when a contact visits your blog homepage or any specific blog page through the ActiveCampaign site tracking code
  2. The automation updates the custom contact field “Last Blog Engaged Date” to the current time
  3. The automation ends

Note: Site and event tracking will trigger the automation when the visitor is recognized as an email subscriber. This automation recipe does not track and record the blog engagement of a website visitor who is not on your email list or recognized as an email contact.

3. Author: Book Pre-Order Series

How do you build excitement for your new book? How do you promote your book and encourage your readers to pre-order?

The “Author: Book Pre-Order Email Marketing Series” automation recipe uses email marketing strategies for authors to build anticipation and drive book pre-orders.

Here’s how the automation recipe works:

  1. The automation is triggered when you add a “New Book” tag to your contacts (Note: You can change the automation trigger and bulk add your email list to this particular automation when you’re ready to begin your new book marketing campaign)
  2. The automation waits until the current time in your timezone is 10am (Note: you can change this step to be any time you wish, or use the ActiveCampaign Predictive Sending feature for send-time optimization)
  3. The automation sends an announcement email, in our example the email is titled, “Big News is Coming” but you can update the email however you choose
  4. The automation waits for 1 month (Note: You can change the wait step length to your preference)
  5. The automation sends a second email announcing your new book release to build excitement and awareness
  6. The automation waits for 2 weeks
  7. The automation sends the third email in the pre-order series, in our example we encourage a list of reasons to pre-order your new book, but you can change this email to your liking
  8. The email waits for 1 week
  9. The automation sends a “last chance to pre-order” to create urgency and encourage your readers to pre-order the new book
  10. The automation waits 1 day
  11. The automation sends an email notifying your list of readers that the your new book is available now
  12. The automation ends

Note: This automation recipe contains a goal of “Pre-ordered The New Book”. This is in place to pull email contacts that take action and pre-orders your book out of the automation. This way, your readers who participate in the pre-sale don’t receive any more emails encouraging them to buy a book they have already bought.

4. Author: New Book Facebook Custom Audience

You’ve written a book! You might be wondering:

  • How to promote a book on social media
  • How to promote a book on Facebook
  • How to target book readers on Facebook
  • How to create Facebook ads for authors
  • What do successful Facebook ads for novels look like?

With the “Author: New Book Promotion on Facebook Custom Audiences” automation recipe, you can advertise a book on facebook to your email subscribers, and use that custom audiences to create a lookalike audience to target more potential readers!

Before importing this automation recipe into your ActiveCampaign account, set up the ActiveCampaign – Facebook Custom Audiences integration.

Here’s how the automation recipe works:

  1. The automation is triggered whenever a new contact subscribes to your master list
  2. As soon as a new contact subscribes, the automation adds that contact to your Facebook Custom Audience (in our example, we have named the custom audience, “New Book Announcement and Pre-Order”
  3. The automation ends.

If you’re looking to expand your Facebook audience beyond your email subscribers, you can create a “Lookalike Audience” using your “Facebook Custom Audience” to target other readers on the social media platform that share qualities with your current audience.

5. Author: Free Chapter Giveaway

Are you wondering how to promote your book before it’s published? Are you looking for book promotion ideas?

The “Author: Free Chapter Giveaway” email automation recipe helps you:

  • Promote your new book to your audience
  • Introduce new readers to your work
  • Increase book sales
  • Follow up with your readers
  • Build a personal connection with your audience

Before you import this automation recipe into your ActiveCampaign account, create a “Free Chapter Giveaway” ActiveCampaign form.

Here’s how the automation recipe works:

  1. The automation is triggered with an email contact submits the “Free Chapter Giveaway” form
  2. The automation sends a “Chapter 1 Teaser email” to the contact
  3. The automation waits 1 week (Note: this is to give your readers time to read the chapter)
  4. The automation sends a “Chapter 1 Follow-Up” email
  5. The automation ends

Notes:

  • The follow-up campaign is designed to send once the contact has read your chapter, you can adjust the length of the wait step to whatever you choose
  • The follow-up email campaign could be a number of things: a “Thank You” email to your readers, An email that encourages them to purchase your book from your ecommerce store, a discount email for your new book, or an invitation to follow you on social media
    You can build out additional email messages to send to make this automation uniquely yours.

6. Author: Book Review Request

How can you get more book reviews that encourage people to buy your book? How can you use social proof from reviews to sell more books from your ecommerce store?

The “Author: Book Review Request” automation recipe helps you to get more reviews by sending an automated review request email every time a reader purchases your book online. This recipe is a powerful tool for authors developing their email marketing strategy and looking to increase book sales.

Why do product reviews matter?

Reviews are a strong form of social proof. They give your products credibility. Positive reviews encourage people to buy your books, and increase buyer confidence.

Before you import this automation recipe into your ActiveCampaign account, integrate ActiveCampaign with your ecommerce platform:

Here’s how the automation recipe works:

  1. The automation is triggered when a contact makes a book purchase on your ecommerce store and the purchase information is synced to ActiveCampaign via Deep Data Integration
  2. The automation waits 1 month (Note: you can change the length of this wait step, we have it set to 1 month to give your readers time to finish your book)
  3. The automation sends an automated “Book Review Request” email
  4. The automation waits for the contact to click any link in the request for a book review email, up to 1 week
  5. The automation checks if the contact has clicked any link in the “Book Review Request” email
  6. If yes, the automation applies a “Book Review Given” tag to the contact and sends a “Thank you for the book review” email. Once the thank you email is delivered, the automation ends
  7. If no, the automation waits 1 month (Note: you can change the length of the wait step to your preference), then the automation sends a second book review request email
  8. The automation waits until the contact has clicked any link in either of the 2 book review request emails, up to 7 days
  9. The automation checks to see if the contact clicked any link in either email
  10. If yes, the automation applies a “Book Review Given” to the contact, sends a “Thank you for the book review” email, and ends the automation
  11. If no, the automation adds a “Did Not Review Book” tag to the contact, and ends the automation.

If you’re wondering how to write a book review request email, or how to pitch a book review, you can learn more about how to write these types of emails here!

7. Author: Book Recommendations

How do you share your love of reading and writing with your email list? How can you segment your email list to send personalized book suggestions with automated emails?

This automation recipe lets you send tailored book recommendations to your contact list based on their individual preferences. Your readers are always trying to figure out what to read next, trying to find the next great read and wondering how to choose a book — and now they won’t have to.

This automation lets you segment your email list by book preferences or genre preferences, helping you to learn more about your audience.

Before importing this automation recipe into your ActiveCampaign account, create an ActiveCampaign form that asks your email subscribers about their preferred book genres. Then create a contact custom field that stores their responses.

Here’s how the automation recipe works:

  1. The automation is triggered when an email contact submits your form (Note: in this example, we use a form titled “Author Fan Club Sign-Up” but you can create a new form as well as add more automation start triggers”
  2. The automation waits 1 month (You can change this wait step to any length of time you prefer)
  3. The automation checks each contact’s form submission to discover which genre they are interested in.
  4. If the contact is interested in “Genre 1” (Note: you can specify each genre in your form), the automation sends an automated email “Genre 1 Book Recommendations” then waits 1 month (Wait step length is up to you)
  5. The automation then checks the contact’s form submissions for interest in “Genre 2”
  6. If the contact is NOT interested in “Genre 1” the automation immediately moves to check for interest in “Genre 2”
  7. If the contact is interested in “Genre 2” the automation sends them an automated email “Genre 2 book recommendations” then waits 1 month.
  8. The automation then checks the contact’s form submissions for interest in “Genre 3”
  9. If the contact is NOT interested in “Genre 2” then the automation immediately moves to check for interest in “Genre 3”
  10. If the contact is interested in “Genre 3” the automation sends them an automated email “Genre 3 Book Recommendations” and ends the automation
  11. If the contact is not interested in “Genre 3” the automation ends

Note: You can include as many genres in your ActiveCampaign form as you like. In the recipe, the wait steps are set to a length of 1 month to allow your readers to complete the reading of the recommendations before sending them more.

8. Author: Social Media Book Club Invite

How do you promote your books on social media? How do you grow your social media community? What are some creative marketing strategies you can use as an author?

The “Author: Social Media Book Club Automation” recipe helps you to market your books while growing your social media or online book club.

This automation recipe lets you:

  • Invite your contacts to connect with you on another channel
  • Build a social media community for your work
  • Build relationships with your readers
  • List the benefits of being a part of your online community
  • Promote your books on social media

Before importing this automation recipe into your ActiveCampaign account, create an ActiveCampaign form to capture contact information for your email list.

Here’s how the automation recipe works:

  1. The automation is triggered when a contact submits your contact capture form and is added to your Master List of contacts
  2. The automation sends an email inviting your new contact to join your social media community or online book club
  3. The automation ends

9. Author: Digital Book Club Series

Are you wondering how to start a book club online? Or are you thinking about how to organize a virtual book club?

The “Author: Online Book Club Email” automation recipe helps you to organize and distribute your:

  • Book club announcement
  • Book club reading schedule
  • Book club assignments
  • Book club questions
  • Book club reminders

All through email automation!

Before you import this automation recipe into your ActiveCampaign account, create a Digital Book Club Sign-up ActiveCampaign form.

Here’s how the automation recipe works:

  1. The automation is triggered when an email contact submits your online book club registration form
  2. The automation sends a “Welcome to the book club” email along with the first reading assignment (NOTE: in our example we have combined both the welcome and the first reading assignment into one message. You can add an additional step into the automation if you’d like to send these messages as two individual emails)
  3. The automation waits until the contact clicks any link in the first email (Note: You can change this wait step to be a specific length of time rather than triggered by a contact action)
  4. The automation sends the “Second reading assignment and first assignment questions” email
  5. The automation waits until the email contact has clicked any link in the second assignment email
  6. The automation sends the “Final reading assignment and second assignment questions” email
  7. The automation waits until the email contact has clicked any link the the final assignment email
  8. The automation sends the “Final reading questions” email
  9. The automation ends

Notes:

  • We have built this automation recipe to include 3 reading assignments, but you can add or subtract wait steps and emails to make the automation longer or shorter, depending on the book that the club is reading
  • We use action-based wait steps to trigger the next email send so that each contact can move along at their own pace. You can change this step to be a specific length of time if your readers are participating at the same time or if you have group book club discussions

10. Author: Writing Workshop Series

Do you want to send informational emails about an upcoming writing workshop? Are you wondering how to write a reminder email for an event and when to send it?

The “Author: Upcoming Writing Workshop Email Series” automation recipe is the perfect way to send workshop reminders to your mailing list and promote your event with email marketing.

This automation recipe sends automated reminder emails:

  • 2 weeks before the writing workshop
  • 1 week before the writing workshop
  • 3 days before the writing workshop
  • The day of the writing workshop

And then sends one automated follow-up email 2 days after the writing workshop.

Before you import this recipe into your ActiveCampaign account, create a date-based custom field for your contacts. Then update this field to reflect the date of the workshop for your email contacts that signed up to attend.

Here’s how the automation recipe works:

  1. The automation is triggered when the current date is 14 days before the writing workshop date
  2. The automation sends a “2 weeks until writing workshop” reminder email
  3. The automation waits until the date is 7 days before the goal and 10am in your current timezone
  4. This achieves the goal: “Week before workshop”
  5. The automation sends a “1 week until writing workshop” reminder email
  6. The automation waits until the date is 3 days before the webinar and 10am in your current timezone
  7. This achieves the goal: “3 days before workshop”
  8. The automation sends a “3 days until writing workshop” reminder email
  9. The automation waits until the date is the day of the workshop and 10am in your current timezone
  10. This achieves the goal: “Day of workshop”
  11. The automation sends a “Day of writing workshop” reminder email
  12. The automation waits 2 days
  13. The automation sends an automated “Writing workshop follow up” email
  14. The automation ends.

You can change the timing of the reminder emails to send at any point before the writing workshop to reflect your preferences.

Note: We use goals in addition to wait steps in this automation recipe because a contact could enter the automation closer to the writing workshop date than 14 days. In that case, you’d want to send them the appropriate reminder message for the correct amount of time until the workshop.