Site Tracking Webinar Recording Now Available

Our Customer Success Manager, Kelly O’Connell’s back with another slam-dunk of a webinar from her Success Hours series. In case you missed it, or want to re-watch – we’re very excited to share this with you. This was our largest and most quickly maxed out webinar in ActiveCampaign history!
You can watch it by clicking here or the preview below. This will take you to Vimeo, so that you may view it in full screen.
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This webinar focused on one of ActiveCampaign’s most versatile core features: Site Tracking.
Beginning with the easily implemented Site Tracking code snippet, Kelly expounds on the myriad of uses that one can achieve from utilizing Site Tracking to facilitate lead scoring, conditional content, and automations to fuel your marketing & see more conversions.
As promised, here are FAQs from the webinar:

What is site tracking?

Site tracking is a piece of javascript code included on each page of your website that tracks which pages a contact views through a cookie.

What’s the difference between site tracking and event tracking?

Site tracking only tracks page views on your website. Event tracking can include actions that a contact takes on your website (e.g. login, click button, watch videos, complete courses). Event tracking requires knowledge of code in order to trigger the event into ActiveCampaign.

How does site tracking compare to Google Analytics?

Google Analytics tracks anonymous visitors across your website and shows you trends of pathways, time spent on the website, referrers and pages viewed. Site Tracking won’t report on anonymous visitors, but will show you each page a contact has viewed on your website. These platforms work best in tandem.

How do I install site tracking?

In Settings > Tracking, you can copy and paste the code found in the Site Tracking section on each page of your website in the header –

If you use WordPress, you can use the WordPress plug in to install site tracking on each page of your website. More information here – Make sure you select the checkbox to “Enable Site Tracking” in the WordPress plugin –

How does a visitor get matched with a contact in ActiveCampaign?

There are three ways a visitor on your site can be matched with a contact email address in ActiveCampaign.

1. A contact submits an ActiveCampaign form from a tracked site.

2. A contact clicks a link in an ActiveCampaign email that links to a page that has site tracking on it.

3. This would be platform specific, but if you had an email address parameter like %EMAIL% or similar, that could be placed into the site tracking code here:

var trackcmp_email = ‘%EMAIL%’;

This would pull the email address from the platform into the script. This would need to be tested on a platform basis, however.

What if I use a third party site for my form and not an ActiveCampaign form?

Depending on the platform, you may have the ability to use a personalization tag for the email address and insert that into our site tracking code as discussed in option three above.

When a contact is matched with a visitor, does it pull retroactive site visits?

Yes. If I visit the website anonymously, and then my email is associated with my visit, all prior page views will display so long as I haven’t cleared cache/cookies.

Can you track several websites on the same account?

Yes. In the Site Tracking settings, you can whitelist multiple domains and include the code on each.

Have questions or need help?
Email support at or tweet @ActiveCampaign!
Check out our training options including video tutorials, walk throughs or even one on ones here.

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