Setting up feedback loop with Yahoo

This article is for our downloaded version of our software and is not needed if you use our hosted service (as we manage everything for you with our hosted service)

We recently mentioned how to set up an SPF record for your domain, in order to ensure your emails are being delivered to your subscribers’ inbox, and not the spam folder.

In the situation that a subscriber manually moves your email message to the spam folder, you can capture this by setting up a feedback loop to track the occurrence within our Email Marketing software.

In this post I will demonstrate how to setup a feedback loop with Yahoo, and integrate this with our Email Marketing software.

First, visit the Yahoo feedback loop request page, log in with your Yahoo account, and fill out the details:

You can follow these guidelines for the values being requested:

  • Domain: Your mail server domain or IP.
  • Selector: Include “*” for now.
  • Send feedback to: Your corresponding bounce email address from our Email Marketing software. This must be identical.
  • Confirmation email: Select an existing email address (either “abuse” or “postmaster”) where the confirmation email can be received right away.

Once this is all filled in, click the “+” button where it says “Create one or many Complaint Feedback Loop Requests at once.”

The information should be copied to the form, then click “Submit.”

You should then see a confirmation message embedded towards the center of the page:

The message says you will receive a confirmation email within 24 hours, but it usually happens right away. The confirmation email will look something like this:

After clicking the link from the confirmation email, your Yahoo feedback loop should be ready to go!

You can also manage existing feedback loops with Yahoo by clicking on the “Manage Existing CFLs” tab:

Configuring your Email Marketing software

As mentioned above, your feedback loop email address should be identical to your bounce email address within your Email Marketing software:

Now we just wait for a spam complaint to occur, and we can then run our POP3-polling to detect any new emails (the cronjob should also run this automatically).

The software will then automatically unsubscribe that subscriber so you can avoid sending email to that subscriber in the future.

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  • Slang

    Hi! Is it possible to set up the same to the Gmail and others? Thanks!

  • Anonymous

    So, is Activecampaign able to distinguish between one of these spam reports, and a regular bounce? It would be handy to have the software assign a ‘spam report’ flag to it so it can be identified as a spam report and not a regular unsubscribe.nnAlso, it would be good to be able to have a single bounce email address for an entire server running Activecampaign (that is used by multiple clients/usergroups). Then, all feedback loop spam reports for all clients would be sent to the same email address. Activecampaign could then process all of these emails, and assign them to each usergroup’s account (by looking at a header field that is inserted in all emails for this purpose). It would involve a bit of programming, but it would be the ideal solution I think.nn@Slang – Gmail doesn’t have a feedback loop system. Other webmail providers do, e.g.: AOL, Hotmail, Comcast,, Rackspace, Excite, etc. You can find info on each of them just be searching in Google.nThey are all much easier to setup than Yahoo’s FBL (which requires that you already have DKIM setup). Yahoo is very important to setup.n

    • Jason

      Yes – we do. And we treat bounces and FBLs differently.nnYou can use the same address for bounces and FBLs as we will detect it when parsing. Additionally you can have a single bounce address for your entire install. As when parsing the bounce we find the campaign, list, subscriber, etc..

  • Joe

    “The message says you will receive a confirmation email within 24 hours, but it usually happens right away” u00a0 I cantu00a0receiveu00a0the confirmation email no matter how many times i hit “resend confirmation email” u00a0 is there something wrong with this form lately?

    • Joe

      Its been like this for over 2 weeks

      • Anonymous

        Try another email, check your spam folder, etc…u00a0nnWe do not control the form (or have anything to do with the process) u00a0You can contact Yahoo with any questions fromu00a0;_ylt=ApE1RzZ9uhFhFASLdC1aw_1vMiV4?last_url=