Revamped Reporting

We just rolled out a large number of updates to reporting within ActiveCampaign.  It’s no secret that our reporting was starting to look a bit… aged.  The data was useful but the whole section reminded us of ActiveCampaign 4 years ago in terms of style and flow.   We set out to correct that and add some reporting for more recent features (such as automated series, SMS, etc..)

To find out more about our reporting feature, check out this guide.

Let’s take a look at how the new reporting looks:

Reports overview

Automation reports

Reports campaign overview

Reports Geo

Reports Heat Map

Reports total opens

Reports email clients

Reports open trends

Reports top contacts










Here is a summary of what we added:

  • A pretty large UI update to make things cleaner and easier to navigate.
  • A new way of viewing all of your campaigns in a list.
  • New GEO reporting including real-time GEO map, a time-lapse, and a heat map.  Available at the world or country level.
  • We have introduced contact cards that will show up when you hover over a contact (this will be rolled out throughout the platform in time).
  • You can now use a single folder to store regular campaigns and automated series together.
  • New automated series reporting.
  • SMS reporting showing engagement, replies, etc.
  • Ability to view the email clients your contacts use at a campaign level or global/list level.
  • An updated side nav that will help you explore the various reports.

You will notice that we removed the old “User Report” and “List Report”  We have new reporting in the works that will make these pages redundant.  If you still need to view this data you can look at the old report pages by going to “main.php?action=report_user” and “main.php?action=report_list”

What’s next?

We will be adding some minor options (such as sorting of data) to all of the reports.  There are some new reports we are working on adding such as the ability to compare campaigns, greater contact insights/explorations, and reports for other types of data (CRM/Deals, Site & Event Tracking, etc..)

Did you have a specific type of report (or reporting option) that you would like to see added?  Let us know in the comments.

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  • Yes I would like a metric of signups that can be filtered by sign up form and time period. The update looks great by the way!

    • jvandeboom

      If you go to the main forms page you can click a link by each form where it says “X contacts” That will show you who signed up from the form. Bug I agree — something in the reporting section would be nice as well.

  • Wonderful update. Campaign results and impacts are now clearer to aid decisions.

    • jvandeboom


  • Maura

    Much more user-friendly and intuitive!

    • jvandeboom


  • Ronnie Kassiff

    I realize that this article is a bit old, but still seems up to date/relevant. Is it possible to get this type of reporting at the automation level, for overall campaigns, or does it have to be per email?

    • Brian Gladu

      Hi Ronnie! You can access how the campaigns in your automations are performing through Reports but I understand that isn’t what you are looking for.

      For reporting on how an automation is performing overall, I’d use our Goals feature. You can set a goal (or multiple goals) for each automation and you’ll be given a conversion rate (per goal and for the automation itself). This isn’t something that is accessed through Reports. Here are two links to get you started: