Feature Update: Edit the Subject Line When Resending

One of the simpler, but very popular features of ActiveCampaign is the ability to easily create a new campaign based on a previously sent message with the Resend Options button. It’s a simple trick that saves time by building on the work you’ve already done.

You can find Resend Options by clicking the down arrow next to a sent campaign:

Clicking it will display a modal window with your resend options:

“Create a new campaign based on this campaign” is the most commonly used option, but we’ve long felt that “Send to new contacts (since this campaign was originally sent)” and “Send to contacts who have not read/opened this campaign” were the unsung heroes of this feature. To explain why, we’ll need to elaborate on what each of these options do:

  • “Send to new contacts (since this campaign was originally sent)” will send to contacts who joined your list after the campaign was sent. If you send a campaign on Monday and more people sign up for your list by Friday, selecting this option will simply resend the campaign to those new contacts without requiring a lot of extra configuration.
  • “Send to contacts who have not read/opened this campaign” on the other hand sends the campaign to anyone who has not opened the campaign up to that point in time including contacts who have joined your list since the last send.

Both of these options allow you to easily maximize the contacts who see your email while avoiding resending the campaign to someone who has already seen it.

However, in reviewing our customer feedback we’ve found that a common concern is that both of these options resend with exactly the same subject line.

Today we’re fixing that. Now you can modify the subject line before resending your campaign.

This is important because it’s possible that contacts didn’t open your campaign the first time because your subject line didn’t appeal to them. Jay Baer of Convince & Convert reports that 35% of people will (or will not) open an email based on subject line alone! It’s not uncommon to see a 65-150% or greater increase in opens by changing the subject line of a campaign.

We think this update makes this already useful feature even better. If you have an idea for how we can make ActiveCampaign even better, please let us know in our customer feedback forum. 


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  • Edward Haskins

    Would be great to see a similar feature that was just as easy to use for campaign emails inside automations.

  • Iroegbu

    Hi John. Are we going to see an email split-test feature inside automations anytime soon?

    • Hahaha, I can’t make promises as to when and how but I’ll just say that this particular one is definitely on our radar.

  • Very cool tweak folks, keep em coming!!

  • Sam

    YEEEESSSSSSSSSSSSSSSSSSS! This will save me countless hours thanks guys!

  • Raphael Lassance

    Now we just need to be able to schedule the resend!

    • Bill Parravano

      Bam! My thoughts exactly!

    • Mike Clayton


    • MTBkelly

      Yes – that’s important. As soon as I send a campaign for a client, I want to schedule the resend and then you’re done. Multiply the resends by campaigns by clients. It’s a lot to track and get back to.

    • I wanted to vote this up but the support forum has moved and I don’t have time to figure out how the new system works. BTW, this is a no brainer … Why won’t I want to schedule a resend when creating the campaign itself? Why should I have to remember login a few days later just to do a resend (without being able to choose to schedule the re-send?)

      Please incorporate resending at campaign creation and also add the ability to schedule the resend … Thanks :)

      PS: I love AC and this isn’t a rant … I’m just in a hurry right now :)

  • Crushing it.

  • guiavila

    Oh, finally! I was waiting for this. Awesome.

  • Kelsey

    Thank you! This is why I hadn’t used those features as much. Glad to know it’s been updated!