There are 31,536,000 seconds in a year. More if it’s a leap year. Yet that seemingly interminable number of seconds is never enough. At the end of every year, you inevitably look back and think of at least one or two things you would like to have done if only you had more time.
There is no demographic this is truer for than the entrepreneur. If you own a small business, you’re likely familiar with the feeling of always having something else to do. You finish one thing, and it’s on to the next.
While it may be impossible to completely overcome this chaotic feeling, there are certainly ways to mitigate it. As a case in just how to do that, let’s take a look at Platinum Skin Care and their ActiveCampaign integration with BigCommerce
Platinum Skin Care helps its customers feel more comfortable in their own skin with products like anti-aging creams and acne treatments. With over 150 products, you can imagine that a targeted marketing strategy feels like quite the undertaking.
However, they’ve expertly utilized ActiveCampaign’s deep data integration with BigCommerce to not just improve their marketing strategy, but save a ton of time. Now they can see everything relevant to the sales side of their business in one place and make actionable and scalable marketing decisions based on the info.
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How does the ActiveCampaign Deep Data Integration work with BigCommerce?
When you first set up your integration, you can sync all of your contacts and their orders. This means that you can import all of your customer profiles from BigCommerce into ActiveCampaign, and with that will come their corresponding order history.
While this may seem simple on the surface, it’s actually incredibly powerful. By obtaining a holistic view of your customers’ behavior and purchase history, you can tailor your marketing efforts like never before, make meaningful connections with your customers, and sell more.
“I can pull up a customer here and I can see how much money they’ve spent, what they’ve ordered previously…That is way more information than I ever thought possible, to be connected like that, and it is nothing but helpful.” -Jennifer Tilney
ActiveCampaign enables users to segment contacts based on the data collected by BigCommerce. Want to tag customers who have spent over $100? no problem. Want to segment customers who have purchased a specific product? Easy.
Platinum Skin Care has capitalized on the ability to segment customers based on purchasing behavior. They have created an automation so that when a customer makes a purchase from their product line, that person is tagged as either interested in anti-aging products or acne-fighting products, depending on what they purchased.
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Learn how to set up the integration here!
All of this information about customer purchasing behavior makes it way easier to market to them effectively. Platinum Skin Care customers only receive content that relates to their interests, increasing the rate that they actually open and read emails. And if you’re deft at creating automations like the folks at Platinum Skin Care, you can accomplish what used to take days or months in an afternoon.
“You set it up once, and it just keeps running. You don’t even have to think about it. The only time I ever go back and change anything is when I learn something new…It’s awesome. It saves a lot of time.” -Jennifer Tilney
Integrations are an often overlooked aspect of business software, but they can be the crucial step to help your business get to the next level. Platinum Skin Care effectively and strategically uses the ActiveCampaign BigCommerce integration and they’re seeing great results and saving time.