Product Updates: New Releases Across the Platform in Q1

Product Updates: New Releases Across the Platform in Q1

ActiveCampaign is celebrating your vision by bringing you your top customer requests, new CXA innovations, and improvements of your most-loved tools. We’re highlighting these releases so you can continue to scale with a platform that’s scaling with you.

What’s new for CXA this past quarter?

  1. Expanding the CXA ecosystem: We’ve made improvements to our CX channel tools so you can deliver a fully connected customer experience, and have enhanced many of our partner integrations so you will get even more value from your favorite apps.
  2. Customer Love: The many ways we are showing our customer-obsession and dedication to make ActiveCampaign even better.
  3. Growth in CRM: Better qualify leads, keep your teams aligned, and focus on building the 1:1 relationships that matter with new CRM and sales automation functionality.

Keep reading to learn more about how ActiveCampaign is committed to giving you a platform that can be your guidebook as you continue to chart new territory — and find success.

Expanding the CXA ecosystem to keep you better connected

Create more powerful customer experiences with Pages

Our landing page tool, Pages, has been updated with new form functionality, improved mobile views, and increased consistency across browsers.

Stay on top of customer needs with new Conversations features

Assign a chat to yourself or to other agents and schedule business hours and availability, so you can stay even better connected to your customers with our live chat tool, Conversations.

Learn more about agent availability in the Conversations chatbot.

Perfectly tailor experiences with Web Personalization

It’s now even easier to use web personalization to create a seamless customer experience across your site, with the ability to better prioritize what your visitors experience.

Enhancements to the integrations that keep you connected

Whether you connect to customers through Facebook and WordPress, or use Shopify and Square to stay connected, we support you with 850+ integrations that bring advanced automation to your entire tech stack.

ActiveCampaign integrations

ActiveCampaign supports rich omnichannel marketing through any tool.

We’ve made recent enhancements to the following integrations:

WooCommerce: A more seamless experience

  • Save and trigger Abandoned Cart events for pre-registered WooCommerce users that haven’t added their email address during checkout.
  • Contacts are now automatically created in ActiveCampaign when customers register in a WooCommerce store.
  • The new admin status page gives you more transparency into the customer & support teams when troubleshooting

Salesforce: Deeper insights into your integration

  • Better understand how your integration is being used from within Salesforce with updates to the Health Dashboard displaying new CXA Component usage.

Zapier: Get even more value from the fields you’ve created

  • Access your Deal Custom Fields while configuring Zaps. We have also expanded our ability to retrieve fields from the ActiveCampaign Deal object for the following Zapier Triggers/Actions:
    • New Deal Created/Updated Trigger
    • Find Deal Search Action
    • Find Deal Owner Search Action
    • Create New Deal Action

Zendesk: Orchestrate data in a more flexible way

  • You can now use the Zendesk Sell CX App to push ActiveCampaign contacts to Zendesk Sell Contacts (in addition to Zendesk Sell Leads).

Platform-wide enhancements show you #CustomerLove

We’ve addressed some of your requests in our ongoing focus to constant improvement of the ActiveCampaign platform to provide you more value and make it easier to create true 1:1 customer experiences.

Customer-requested enhancements that bring your ideas to life

A mobile app that shows you the metrics that matter most

Your #1 customer request, the Campaign contact activity stream, is now available. We’ve also released a new Automations report and the ability to review Goal Performance, so you can review all your most important metrics the way you prefer. Download the app for iOS or Android.

Learn more about mobile goal reporting.

An automation builder with a more intuitive interface

Updates have been made to the automation builder interface based on how you use it and what you’ve said will make it even more intuitive. Easily edit emails when mousing over a send email block and clicking on the thumbnail image of the email.

A faster and more flexible platform to provide you more value

Build your automations in less time

It’s faster than ever to build powerful automation flows that let you get back to the rest of your business sooner. You will now experience:

  • 27% faster loading time for the automation builder
  • 26% integration response time improvement
  • Over 3X faster bulk contact imports
  • Improved Automation Report load speed

Greater control over your email campaigns

When viewing an email campaign report, you can now see who created a campaign to help your team stay organized. We’ve also redesigned the campaigns template tab based on customer feedback, so it’s quicker to access the templates you’ve designed.

A clearer way to manage your contacts

The Manage Tags tab has been redesigned to improve your experience. A fresh layout and toolbar lets you quickly review and manage all your tags so you can keep your contacts organized.

Trust the journey with the ActiveCampaign Customer Success Commitment

ActiveCampaign is proud to be the only Customer Experience Automation provider promising excellence in value, service, and trust. That’s why we’re always improving our Customer Success Commitment — so you have a trusted space to grow your business.

Service: See success faster on our platform with new help articles, guides, and videos in-platform that help you feel confident when building automations, creating campaigns, or setting up your ecommerce business.

ActiveCampaign email templates

The right email template can make a lasting impact.

Value: We’ve added 70 new templates so you now have over 125 beautiful, expert-made, already-tested email templates that are B2B and B2C friendly, responsive, and work with HTML.

Trust: Don’t just take our word that our security is best-in-class. The Cybersecurity Excellence Awards named ActiveCampaign’s Security VP, Chaim Mazel, the winner in three categories: Cybersecurity Executive of the Year, Cybersecurity Professional of the Year, and Cybersecurity Strategist of the Year.

Align sales teams with growth in CRM

New CRM features keep your teams aligned so sales is focused on building the relationships that matter.

Keep your information organized with Account notes.

Get information at the Account level of the CRM so you don’t have to click into each Contact or Deal to understand what’s going on. Account notes now include notes from related Contacts and Deals, to save you time and help you deliver a better customer experience.

Learn more about contact & deal notes to keep your sales aligned.

Manage your tasks at a glance with Task Outcomes

Task Outcomes lets you quickly understand what happened with a customer and know at a glance where you should dive into the details. For sales reps, customer success teams, and other customer-facing individuals, Task Outcomes let you better resolve a task and get insight for future interactions.

What you can look forward to from ActiveCampaign

How does ActiveCampaign make sure you’re up-to-date on new releases, customer requests, and the newest best practices? By giving you multiple options to get the information you need, in the ways that best suit you.

  • More timely and easier to use product updates. Our product updates page will be getting a new look and format. A new weekly release schedule means you can quickly catch up on which new product enhancements are most relevant to your business.
  • A monthly webinar highlighting benefits. Get new ideas for your business with the scoop on new product releases, learn the Customer Idea of the Month, discover new automation recipes, and watch product demos. Sign up here.
  • A customer community to support your growth. The ActiveCampaign Community is a unified space for you to get advice, network with other users, earn rewards, and get access to new product updates and features.

Want to keep up to date with us on social? Follow us on LinkedIn, Instagram, and Facebook. Have ideas for new features or product enhancements? Submit an idea. Want to call out how ActiveCampaign has helped your business? Tag us with #CustomerLoveAC

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