Your Best Customers: Marketing as a Filter, Not Just a Magnet

Want this post in 5-seconds? Marketing isn’t just about getting “the word” out. It’s about reaching your best…

Enhancing our Automations Map

Automations are powerful. When used properly, they enable one person to do the work of many. However, getting…

The Abandoned Cart Coupon: What You Need to Know

If more than 70% of shopping carts are abandoned, it makes sense to do everything you can to…

Tip of the Week – Fix Unsubscribe Mistakes

If a team member accidentally unsubscribes from a notification email sent via automation, you can resubscribe them! Simply…

Marketing Stages: Awareness, Sophistication, and Intent in the Buyer’s Cycle

If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It…

Company Values Lists Don’t Matter

If you’ve ever applied for a job or done a little research on a company, there’s no doubt…

Outside of Activate: Things to Do in Chicago

Activate will be a great opportunity to hear great speakers, network with like-minded folks, and learn some tips…

8 Email Marketing Mistakes Every Business Should Avoid

I believe it was Nietzsche who said: “email is dead.” Oh, what? He didn't say email? Well whoever…

Tip of the Week – Add a Contact at a Specific Point in an Automation

Did you know you can manually add a contact at a specific point in your automation? Just follow…

Mad Men Marketing Lessons: An Advertising Masterclass in One Episode

Even if you’ve never watched the show Mad Men, you’ve probably heard the phrase “It’s toasted.” “It’s toasted”…