Comparative Scaling Techniques for Survey Research

Scaling emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative…

Happy Holidays & Holiday Office Hours

The holiday season means many things to many people. For some its a time for family and tradition.…

Understanding Levels of Measurement

We gather knowledge through observation and when we collect enough observations we form concepts.  The process of connecting…

Leading Them On So They Want More

As soon your subscriber opens your mailing they give you their attention.  This attention can be short lived…

How to Get People to Open Your Email

The first place I look at when I check my email is the From line to see who…

Don’t Forget To Optimize MySQL

I often encounter situations where someone is dedicating their time to server specs yet overlooking some of the…

Where Does Email Go When It Isn’t Delivered? Part 2

A sender's reputation can follow not only an IP address but a brand and a sending domain.   A…

Where Does Email Go When It Isn’t Delivered? Part 1

While all ISPs score a sender's reputation by giving different weight to various factors you can be assured…

Rethinking Cron Management…

As we are developing the new versions of both Email Marketing and Help Desk we have put a…

Will Changing Order Change Survey Answers?

The order in which questions are asked in your web surveys can influence the results of your survey. …