Word of Mouth Spreads

You're much more likely to buy a product or a service that you hear about from a trusted…

Creating Meaning Through Narrative

Our minds construct narratives in order to interpret experience in a meaningful way.  If you ask three people…

Recalling Memory in Survey Response

Survey questions often ask respondents for autobiographical information.  The accuracy of responses to these questions is dependent on…

Interpreting Questions

People ask questions in order to learn what they wouldn't otherwise know.  When a respondent answers a question…

Changing Good to Best, Bad to Good

It's not reasonable to expect that you will profit off of all or even most of your subscribers.  …

Targeting Your Best Customers

In order to control the future you must control the past.  While you cannot rewrite the past in…

1-2-All 5.0 Feature Preview

While we are still working on 1-2-All 5.0 - we would like to share a couple of the…

Reliability in Research Design

When I think of reliability I imagine always knowing what to expect.  If a person is able to…

Validity in Research Design

Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. …

Make Them Do What You Want

You need to have a reason for sending an email to your subscribers.  This reason should lead them…