How to use email campaigns to incite wild commitment

Imagine you're sitting around a poker table, staring down a handful of straight-faced players. Your cards are okay,…

Warning: You may be ruining your hottest leads

This post has to do with a single question: If a client replies to your DONOTREPLY address, do…

1-2-All 5.0 Screenshots & Feature Previews…

As we near the general beta release of 5.0 we are have setup a 1-2-All Beta blog.  You…

Email Design: What to avoid in your emails

I recently noticed an advertisement for an email marketing solution... The ad copy went something like this: "Flash…

How To: Create your own external login source

A while back we released a feature that allows certain ActiveCampaign products to authenticate users with an external…

Email Design: Watch your table cell padding…

Anyone who has done a lot of work with email templates/email design will tell you that there are…

What Is a Web Survey?

A survey is a method of gathering information from a number of individuals, known as a sample, in…

Word of Mouth Spreads

You're much more likely to buy a product or a service that you hear about from a trusted…

Creating Meaning Through Narrative

Our minds construct narratives in order to interpret experience in a meaningful way.  If you ask three people…

Recalling Memory in Survey Response

Survey questions often ask respondents for autobiographical information.  The accuracy of responses to these questions is dependent on…