Interpreting Questions

People ask questions in order to learn what they wouldn't otherwise know.  When a respondent answers a question…

Changing Good to Best, Bad to Good

It's not reasonable to expect that you will profit off of all or even most of your subscribers.  …

Targeting Your Best Customers

In order to control the future you must control the past.  While you cannot rewrite the past in…

1-2-All 5.0 Feature Preview

While we are still working on 1-2-All 5.0 - we would like to share a couple of the…

Reliability in Research Design

When I think of reliability I imagine always knowing what to expect.  If a person is able to…

Validity in Research Design

Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. …

Make Them Do What You Want

You need to have a reason for sending an email to your subscribers.  This reason should lead them…

Persuade Them With Your Words

Persuasive writing begins with being able to communicate with your reader in a language they can understand.  This…

Monadic Scaling Techniques for Survey Research

A non comparative scale can also be variously referred to as a monadic or metric scale.  Respondents evaluate…

Comparative Scaling Techniques for Survey Research

Scaling emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative…